For a few weeks I’ve been going about my little routine called life. In one particular area, which shall remain nameless, I have been a little stuck. I was just going with the flow, or rather I was letting the waters stagnate. Sort of strolling along with my Bruce Hornsby attitude, telling myself “that’s just the way it is.” Truthfully, that’s the way it was because I let it be.
Fighting a battle, particularly one that’s uphill, is a tough activity to sign-up for. It’s exhausting. It’s painful. It’s frustrating. And a lot of times it doesn’t do any good at all. However, if we spend a lot of time on that battleground and we continually choose to stand at ease, then we get left behind, cleaning up what remains, which often isn’t a whole heck of a lot.
Today I decided I had stood around long enough. Yes, this is the way it is but it doesn’t have to be always be like this. And no one is going to fix it for me. Why should they? They have their own battles to worry about. I signed up for the gig, I took on the mission, and now I had to make sure I wasn’t wasting my time.
So away I went, crafting and planning and convincing that I could clearly perceive a better way forward, and am willing to put my time, energy, and talents into the new venture. I have no idea if it’s going to go anywhere. Tomorrow I could find myself still frittering away at the bottom of the hill. I do know that if I stand around twiddling my thumbs any longer, I’ll be at the bottom of that hill for a long time to come, and I’d have no one to blame for that except me. Might as well plant my stake in the ground and see who I can get to rally around it.
The image above can be found here.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
For a few weeks I’ve been going about my little routine called life. In one particular area, which shall remain nameless, I have been a little stuck. I was just going with the flow, or rather I was letting the waters stagnate. Sort of strolling along with my Bruce Hornsby attitude, telling myself “that’s just the way it is.” Truthfully, that’s the way it was because I let it be.
Christa Avampato 
Best wishes for a successful climb to the top of your mountain
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