“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” ~ Howard Thurman
“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.”
~ Scott Adams (Dilbert)
Both of these quotes were provided by my friend, Amanda Hirsch. Amanda is the author of Creative DC, a blog about living a creative life in DC. She found me online while looking for blogs about New York City. After clicking through to my resume, she found that we have just about all the same interests and graduated from the same university, the same year. (It’s a big school so sadly we didn’t meet way back when.)
It’s these online connections to creative, inspiring people that keeps me writing. They make all this effort worthwhile. There are a plethora of interesting, engaging people out there, spread out all over the map. Writing online gives us a way to find each other.
And this brings me to the reason that Amanda’s first quote really got to me. It would be very easy to just look around and see what the world needs, and then go make that. That’s certainly a viable road to entrepreneurship. Trouble is that method doesn’t necessarily get our internal motors running.
Running a business, heck writing a regular blog, takes an incredible amount of dedication and time. There are nights that I have to stay in and write, and I love that. When I’m writing, I don’t feel like I’m missing out on doing something else. I’m passionate about this art form, and have made a conscious decision to become a better writer. That’s going to take time. Point is, I didn’t look around and say “what the world needs is another person to write about creativity.” I’m interested in creativity and writing. They make me come alive – and me coming alive can go a long toward making the world around me a better place to be.
Finally, this point brings me to Amanda’s second quote. There are a lot of times that a whole lot of nonsense flows from my keyboard. The wording is awkward. I can’t turn a phrase properly. I have a tough time translating my thoughts into words that other people understand. I edit as much as I actually write. The creativity piece involves throwing down everything on the page. Forget about beauty and style and grace. Just get the thought down. Editing is the real art – knowing what to keep and what to toss away so that the necessary can speak.
Our world is built around creativity, mistakes, and art. From the buildings we occupy to the streets we walk to the businesses we frequent. These three things are inextricably intertwined. And while the result isn’t perfect, it’s beautiful and unique and interesting – exactly the way the world should be.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Nice story
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Hi Christa,Loved this post. A few months ago I read "The Element" by Ken Robinson, Phd. It was wonderful and inspirational. All about finding and identifying what our "element" is and then doing it! It reinforced my own desire to write this book and work toward using my instrument (my big mouth and gift of gag) to get into my element in radio or tv and or speaking and writing. Working hard on my book, should be in pretty good shape in the coming months. All the best to you, Christa. Did you join LWL yet?Stephanie
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Hi Stephanie! I'm going to pick up a copy of The Element. Thanks for the recommendation. Haven't joined LWL yet. Waiting for them to announce their September incubator schedule. Looking forward to it. -C
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