“Don’t be fooled by the calendar. There are only as many days in the year as you make use of. One man gets only a week’s value out of a year while another man gets a full year’s value out of a week.” ~ Charles Richards
I am obsessed with productivity. (On occasion, I have spent an afternoon watching an Ace of Cakes marathon on the Food Network. Guilty as charged – what can I say? I love cake.) 95% of the time, I’m doing something that I hope will help move my life forward. Reading, writing, connecting with others, visiting museums, exercising, meditating, running, cooking, and observing life. I am an expert scheduler and I strive to be a model of efficiency.
So why is progress so important to me? Why can’t I just slow down and go with the flow? Why must I be constantly engaged? Part of it is that I am hopelessly nerdy and have been since birth. ‘Why?’ is my favorite question, and I ask it loud, proud, and often. It’s a reflex. I have an overwhelming desire to be in the know, or at least to try to be in the know. The words “I’m bored” have never crossed my mind, much less come out of my mouth.
The other reason for my constant activity is something more serious. For better or for worse, I am constantly mindful of my age and of the time that’s passing. Some people will say that those who are young don’t appreciate their youth or their health. They think they’ll be beautiful forever. I know it’s all fading. Every day I’m looking for a wrinkle, a grey hair, a loss of ability. My WebMD checking can get a bit out of hand from time to time. I was born thinking like an old person, so much so that I am often surprised to look in the mirror and see someone so young.
My siblings and I lost a lot of our family members at a very young age, and those losses stick with us. They changed us. As teenagers, we became painfully aware that life is finite, at least in the form in which we know it. And while I could easily become consumed by the fear of time passing by, instead I focus on making every moment count.
There’s a saying that goes something like “if you live a good life, you’ll be able to enjoy it twice: once as you’re living it when you’re young, and again when you’re looking back on it when you’re old.” Given my love of efficiency, this sounds like a great deal to me – I’ll get two good lives for the price of one! That’s well-worth the effort.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
“Don’t be fooled by the calendar. There are only as many days in the year as you make use of. One man gets only a week’s value out of a year while another man gets a full year’s value out of a week.” ~ Charles Richards
Christa Avampato 
"I was born thinking like an old person" – I can relate. My mom used to say, "I hope I'm as mature as you are some day"…I think a focus on productivity, and a carpe diem mindset, are sometimes at odds. Sometimes, the energy we put into time management and goal-setting etc can get out of hand, and create a false sense of control. Sometimes it's better to channel that sense of urgency into immense gratitude for, and enjoyment of, every day.
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I agree, Amanda. On the surface the two seem so in sync and then we get so focused on achieving the goals we set that we turn around and realize we've missed out on a dozen other opportunities as interesting as our original goal. Balance – such a necessary and tough thing to achieve.
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