I’m in the midst of packing up my apartment. I’m amazed at the stuff I’ve got hanging around – old yearbooks, varsity letters from high school, cards, photos, letters, journals, magazine articles I meant to read once upon a time though for the life of me can’t remember why I was interested in reading them in the first place. It’s amazing what we accumulate.
I have two large closets in my front hallway that I have dreaded packing into boxes. I knew it would be a long, arduous process and therefore put it off as long as I could. Finally, I couldn’t sleep because I was so worried about packing them up so I just got up out of bed and started the inevitable sorting, tossing, and packing of their contents. Some of the memories they contain are painful, though most of them are happy. And thankfully, the contents are so old that my mind has gleefully erased most of the sadness, loss, frustration, and unhappiness that some of their contents used to trigger, leaving behind only the good memories in their wake.
I got my love for cards and letter writing from my grandmother, Sadie. She sent cards for every occasion from birthdays to Valentine’s Day to Halloween to First Day of School. I found a stack of them in one of the boxes crammed into the top shelf of my closet. I’d know that handwriting anywhere. My grandmother passed away 9 years ago, and still I miss getting those cards in her perfect cursive handwriting.
As I re-read the cards this week, I was overwhelmed with gratitude that I kept them. It’s my own little piece of her that I can always have. I hear her voice through those cards and am reminded of how much she loved me and cherished me. It’s things like these cards that have become my most cherished possessions. They didn’t cost a lot of money and they didn’t take a lot of time to create. Their simplicity and heartfelt emotion are the only gifts I ever really needed.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Nice blog. Memories are a wonderful thing. Good memories make us happy, not so good memories help to create who we are. They all have a place…keep the varsity letters! I still have mine from high school….The older we get, the better we were!
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Hi runner52,Should I keep those varsity letters? I was planning on tossing them but maybe I should reconsider…
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Were they important to you? Do they have good or bad memories? If you earned them, you must have been a good athlete..if they remind you of your glory days, team camradarie, coaching advice (assuming you got any), accomplishments, then keep them…if not and everyone got a varsity letter for showing up, then toss them..Mine remind me of what I did..4:50 mile, 2:06 half mile and an 11 minute 2 mile….all which led me to work hard for things I thought was a worthwhile goal. In time I became a marathon runner and half-marathoner. Whenever I see them, I hear my coach encouraging me to always try to do better…..let me know what you decided to do.
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Such good points. I'll have to reflect back on what they really mean to me. I'll let you know what I choose to do!
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