entrepreneurship, Examiner, fashion, product development, women

NY Business Strategies Examiner – SPANX

One of the things I truly love about this column is that it allows me to promote entrepreneurs and products that I love. This past weekend I went to a friend’s wedding. I needed to buy a formal dress and the undergarments to go with it. I almost reached for the dreaded control-top hose, and picked up a package of SPANX instead.

For the full story of how Sara Blakely, founder of SPANX, got started, click here.

I'd love to know what you think of this post! Please leave a reply and I'll get back to you in a jiffy! ~ CRA

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