“Let me tell you the secret that has led me to my goal: my strength lies solely in my tenacity.” ~Louis Pasteur
My friend, Laura, the author of Laura Reviews, recently posted an interview with Hugh MacLeod, author of Ignore Everybody and 39 Other Keys to Creativity. At the end of the interview, Laura asked him for his advice to writers. He simply said, “Keep doing it. It’s better to write 50 words every day, than 2,000 words every month.” In other words, keep going.
On Daily Good, a blog that promotes positive news stories, I read the quote above by Louis Pasteur. Pasteur is best known for the development of vaccines and the process of pasteurization. While he could attribute his vast scientific accomplishments to intelligence or creativity or even a variety of qualities, he credited his tenacity as the only key to his success. In other words, his achievements are due to his ability to keep going.
With all the rain falling in New York City lately, I’ve steadily been working my way through my Netflix cue. I rented We Are Marshall. It looked like a compelling story, and one I was unfamiliar with. After a tragic plane crash in which nearly the entire team, coaching staff, and many fans of Marshall University’s football team perish, the university considers deferring its program.
One of the four remaining players rallies the school’s students who stage a peaceful demonstration outside of the school’s board meeting as the board is deciding whether or not to defer the program. Every student at the university turns out, chanting one single saying, “We are Marshall.” After an exhaustive search to find a new coach, Jack Lengyel (then head coach of the football team at The College of Wooster) convinces Marshall to give him the job of head coach.
A grieving town, a spare number of players whose hearts and spirits were wracked with guilt, and a university suffering with a tremendous sense of loss and loneliness. That’s all Jack Lengyel had. And though the team had far from a winning season in 1971, the fact that they could rebuild any sense of spirit and win any games at all in the competitive arena of college football was nothing short of a miracle. They just wouldn’t take no for an answer, not matter how many obstacles they encountered. They kept going.
Tenacity pays. It obliterates challenges. It provides confidence to those who embrace it and inspires others who witness it in the spirit of others. So when we’re down or lost or we don’t know what to do with what we’ve got, the only way for us to get unstuck may be to just keep plowing through.
The image above can be found at: https://christaavampato.com/wp-content/uploads/2009/06/tenacity.jpg?w=300
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I was just catching up on your posts – THANK you for the link you posted – I'm so sorry I didn't say anything sooner! You put a great context around the topic of creativity and tenacity (since you are the expert of both!) I always learn something new every day from you!
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Thanks, Laura, and ditto on all counts. It's true amazing what fabulous interviews you land for Laura Reviews and they are always so inspiring!!
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