One very positive outcome of the economic downturn is the return of food trucks. Recently, I’ve seen a food truck that specializes in Belgian waffles, a pizza truck (apparently all the rage in cities like LA), and every variety of cuisine you could imagine from Middle Eastern to Indian to down home American. One of my favorites is the Treats Truck, full of sugary sweetness that has a very loyal following and donates to a designated charity-of-the-month.
In college, I lived on the the food from food trucks all over West Philadelphia. I dare say that I would have gone hungry many times over without them; they were the only outlet that fit my meager work-study earnings budget. There’s something that feels so good about knowing that the food from those trucks is being made right in front of you and that you’re helping small business owners who are working hard, day in and day out, to serve their communities. At Penn, I had more in common with the food truck owners than I did with my classmates – I felt like we we formed a covenant of the scrappy and ambitious.
As my friend, Jamie, and I got lunch today at a food truck and happily chowed down on our chicken kabobs in the park, I was reminded of how far I’ve come since my college food truck days. Over the weekend, I was in DC and walked along the perimeter of the Capitol Building and past my old office building where I had my first job out of college. I thought about my very first few days in DC, a little lost after college, not quite sure what I was doing or where I was going. I smiled as I stood in the shadow of the Capitol Building, much the same way as I smiled eating my chicken kabob today. In these past few days I’ve felt my life come full circle, truly amazed that it all worked out so well, despite my bumbling and fumbling.
This world really does support us. Just when we need them, friends shows up with a smile and an understanding ear. Or a job really comes through for us when we need it most. Or a food truck provides us with some nourishment at a price we can afford. Lately, I’m marveling at how perfect timing shows up in our lives every day as long as we commit to showing up, too. The universe reminds us of its presence in big ways and small, in good times and tough times. We can take advantage of the opportunities it presents at every moment, so long as we stay aware and alert and grateful.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I'm embarassed to say that I have never eaten from a food truck, but now I want to! How cool!
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Awesome! I highly recommend it! 🙂
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Sometimes, without knowing it, we make our own luck…life happens inspite of our fumbles and bumbles..I'm living proof…I'm heading to the city on Thursday, I'll search out a food truck
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So true, runner 52!
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