Seth Godin wrote a great post this morning about boundaries. It reminded me of the boxes that one of my leadership professors at Darden, Alec Horniman, talked about: the boxes we put other people into, the boxes we put ourselves into, and the boxes we allow others to put us into. We do this with our careers, relationships, friendships, hobbies, interests. We take on roles and keep them, and it’s tough to break the behavior patterns we develop in those roles. And we have a real knack for giving people roles in our lives, whether or not those are the roles they want.
To make sense of our lives and keep us from going crazy, boundaries might be necessary. The key is to make them flexible and adaptable. Seth puts it in perspective of a brand, and explains that the brand can be our own personal one or that of a company. He stresses that brand loyalists are much more forgiving than the holders of a brand give them credit for. We have to give ourselves permission to try new things that truly interest us. If we are authentic and sincere in our pursuit of something new, the people who loves us will help us get there.
I’ve never been one for being put into a category. I’ve always felt free to explore different careers and interests, and have made a concerted effort to bring a diverse group of people into my life. From the outside it might seem that I just can’t make up my mind about where to focus my time and effort. A recruiter once said to me, “seems like you’ve spent your whole life exploring.” This sounded like a positive thing to me — apparently he didn’t mean it to be positive!
In actuality I have made a very specific decision to follow my interests wherever they may lead. I’m not exploring because I’m lost; I’m exploring because I’m interested in making the most of my life. I want to be someone with a broad perspective, someone who loves traveling, and new experiences, and meeting new people. I want to make sure that when my time comes, I’ve lived as much life as I possibly could.
My close friends, family, and supporters have been very accepting of this choice. They’ve celebrated my patchwork life with me. With every new experience, they are there, cheering me on and sometimes my life has even inspired them to do something different that they previously didn’t think they do. It’s a personal passion to extend my boundaries and grow my comfort zone, and I’d like to help others do the same.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
Seth Godin wrote a great post this morning about boundaries. It reminded me of the boxes that one of my leadership professors at Darden, Alec Horniman, talked about: the boxes we put other people into, the boxes we put ourselves into, and the boxes we allow others to put us into. We do this with our careers, relationships, friendships, hobbies, interests. We take on roles and keep them, and it’s tough to break the behavior patterns we develop in those roles. And we have a real knack for giving people roles in our lives, whether or not those are the roles they want.
Christa Avampato 
Hi Christa – this is another fantastic post. I sometimes have a tendency to categorize things as well, but trying to do it less so by watching how things evolve. I love your perspective on exploring – and I think it's definitely positive! Thanks for always putting these types of important concepts and ideas into a positive perspective.
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Thanks, Laura! You're always so supportive of my writing, and I am so appreciative of it. :)-C
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