Lately, I’ve been trying a trick on the subway to make my commute to and from work more enjoyable. Trains are packed during rush hour and invariably I end up next to someone with some annoying habit. This morning, it was this woman who was obsessively turning the pages of the newspaper and folding it over, covering the pages of the book I was reading. I normally would have gotten very irritated with this woman. Instead, I looked at this as an opportunity for character study.
I stopped reading my book and just studied this woman. What was she wearing? How is her hair done? What part of that paper is she actually reading? Then when I got to work, I wrote down everything I could remember about her, along with some ideas for a backstory of who that woman is, what she does, and where she’s going. Eventually, she’ll turn up in some piece of writing I do. This trick is honing my observation skills, and reminds me of how much I love being a writer – every moment and inertaction, good, bad, or indifferent, has potential to be material.
I’m learning that life isn’t about the big moments, it’s about the many small ones that comprise every one of our days. My life is about my subway ride to work, my lunch time walks with my friend, Jamie. It’s about seeing my friends for dinners and movies. It’s about being on skype with my niece, Lorelei, and having her recognize my face. It’s about the books and blogs I read, the person I give directions to as they pass by me on the street. It’s about buying my groceries, and calling my mom, and getting a coffee as I walk around my neighborhood. It’s about laughing with my sister, Weez, and enjoying the warmth of sun on my face on a Sunday afternoon.
And this ‘little moment philosphophy’ is true of writing as much as it is true of life. I’ve often longed for a time when I am writing as if some great voice from beyond is speaking to me, and every word I write shows up on the page as if it were meant to be there. The truth is writing, for me, is a daily grind. I sit down and look at a very blank page every day. I sometimes sit down and have no idea what to write about or how to phrase my thoughts coherently. What matters is that I show up and keep trying. Every day, my only goal in my writing and in my life is to get just a little bit better than I was yesterday. Somedays I do a brilliant job of this and other days I fall short. On average I’m making small amounts of progress.
I’m learning that small, steady progress is much better that huge leaps forward and backwards. There’s a lot to be learned and explored during small moments. They’re my favorite parts of relationships and friendships; they’re always the things in my life that I treasure most.
Sometimes people ask me “what’s your greatest accomplishment” or “what’s your greatest failure”. I don’t have any greatest anythings. I have a lot of small things I love and cherish, I’ve had a lifetime of moments that taught me something, and when you add up all of those small things, their collective power is extraordinary. And I wouldn’t trade those thousands of small moments for a handful of aha’s, no matter how great those aha’s are. Small moments, and lots of them, suit me just fine.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
nice story
LikeLike
Thank you! What a great approach – and since at least half of writing a good story is having an story worth telling, I love this approach. The usual approach (confrontation, passive resistance, irritation that ruins your day, etc.) might have brought about a story too – but haven't we all tired of reading rants about rude people? No story there!
LikeLike
Thanks, Lon! Writing is such a mysterious art. I'm facinated by it every day.
LikeLike