With such beautiful weather in New York today, I headed to the park to continue reading Street Gang: The Complete History of Sesame Street. At the start of chapter 16, Michael Davis opens with the line “sometimes life in like the movies, a story in 3 acts.” I’ve been thinking about that line, particularly with respect to my post from yesterday about being in a state of flux with a dash of confusion.
Davis reminded me that in act 2, there is always a series of challenges that the protagonist has to work through. I wonder now at the ripe old age of 33 if I’m at the tail end of the first act or have just entered the second act of my life. This slight act of separation, some might call it delusion, helped me think a little more clearly today. I’m able at this moment to step away from my life a bit, and just observe what’s happening in context of a broader set of possible outcomes.
It also helps to know that in every great story there are always twists and turns, that few if any read like fairy tales of sweetness and light. There are fairy tale moments, though they tend to not be the ones that are the most interesting or insightful. The trade-off for learning and insight is often a bit of struggle and discomfort. It involves rising when all we feel like doing is laying low. It asks us to be greater spirits than we believe we can be.
Surviving and thriving through act 2 requires us to take a deep breathe, several if necessary, put our heads down, and get to work, on ourselves and on the exterior circumstances that effect us so that we can sail into act 3, riding high, wiser and more certain of our direction. It helps if our co-stars, friends and family, can help us – a protagonist rarely appears in act 3 triumphant as an island. Guides and assistance often appear as the plot lines intertwine with growing complications, exactly when we need them.
A story takes a while to unravel, to reveal itself to the audience, and to the protagonist. There will be moments of confusion and tough choices to make. It’s all part of the drama and the comedy; it’s all part of life.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
This is fantastic perspective – I now want to read the book! It’s so interesting to think about our lives in distinct chapters or movie scenes – so true – it’s all a story. Thanks for sharing Christa!
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Hi Laura! I highly recommend the book – I’m a huge Sesame Street fan and love learning the back story of how that wonderful, beautiful project came to be. -C
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