I’m in the middle of reading Street Gang: The Complete Story of Sesame Street. My sister, Weez, bought it for me because she knows how much I love those little monsters. I’ll write a review of the book as soon as I’m finished reading every last wonderful word of the book. There is one line in particular that I read this week that I have been thinking of constantly.
In the early years of Sesame Street and the Children’s Television Workshop things just seemed to work out, even in the most trying circumstances when there was little logical reason for hope. Joan Ganz Cooney often quoted E.B. White during that time. E.B. White is quoted as saying “If you’re going to be in New York, be prepared to be lucky.”
This saying can be construed a few different ways. E.B. White could be that if we want luck to find us in New York, then we need to always be prepared. Do our research, be ready to articulate our dreams and beliefs, have a plan for what we want to do and where we want to go and how we’re going to get there. White could also mean that we have to be open to luck finding us. We need to have an ardent belief in luck, that it is inevitable that good fortune will smile on us.
That saying has helped me keep my head up a little higher this week. It’s kept me looking up at the stars, even though my spirits have been down in the dumps. This is a lucky town if only we are willing to open our eyes and minds and hearts to give that luck a place to land within our lives.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
I’m in the middle of reading Street Gang: The Complete Story of Sesame Street. My sister, Weez, bought it for me because she knows how much I love those little monsters. I’ll write a review of the book as soon as I’m finished reading every last wonderful word of the book. There is one line in particular that I read this week that I have been thinking of constantly.
Christa Avampato 