“Starting my own business will be lonely.”
Some times I wake up in a cold sweat: I’m dreaming about being at my desk, starting at my computer’s blank screen with nothing to say. And no matter how hard I think about it, I have no words. I can’t think of a single thing to write down. That cursor blinks and grows larger and larger at the top of an empty Word document. The fears of a writer!
Starting a business elicits the same kind of fear. When push comes to shove, it’s us and our business on one side and the rest of the world on the other. We have to keep ourselves motivated to get up everyday, sit down with ourselves, and get to work. No one is giving us a to-do list or setting goals for us – it’s all up to us.
We live in a privileged time – reaching out, making connections, and finding support are just a few clicks away no matter where we are. Hop on Twitter or Facebook. Join any one of the thousands of smaller social networking sites on Ning. Meet-ups are around every corner. And these are just the beginning!
Experts, supporters, partners and customers are within arms reach thanks to all of these new and free communication tools, and they want to help us. Make them a vital and vibrant part of our business, and that fear of loneliness will be a thing of the past.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
Christa Avampato 
FDR once said “we have nothing to fear but fear itself”….it applies to all avenues of life…even starting a business
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