“I don’t have enough time.”
Running a business, particularly as a side venture in addition to a day job, is time-consuming no question. There will be trade-offs. I’ve found that a good deal of organization and keeping initial goals small helps to temper this fear of not having enough time. Starting a business can be an overwhelming project, though breaking it down into small bite-sized action items makes the idea less daunting.
Here are some ideas to make the time management portion of your new business more manageable:
1.) Develop an action plan, a task list, and a timeline to stay on track with small goals
2.) Celebrate achievements small and large, especially at the very early stage of starting a business – developing the first draft of your business plan, meeting a contact that has the potential to be a partner, deciding on the name of your company, etc., launching your website. Every accomplishments is worth at least a little celebration.
3.) Get some help – could be an intern, a family member, a friend, or a potential business partner to give a few hours of their time. Sharing the load can take some of the pressure off.
4.) Fun organization tools abound at places like Target, Container Store, and Staples. Use them to keep you motivated in your quest for organization.
5.) Set a realistic time frame. There’s a lot of pressure in the world to move as fast as possible all the time. Running a business is a long-term commitment and slow, managed growth wins the race.
6.) Remember that the time will pass any way, regardless of how you spend it so why not invest in an idea that you have and see if you can make a go of it? The worst that can happen is that you’ll still have your day job, you will learn a lot about yourself and what you want out of your life, and you can always switch gears and work on a different idea if the first one doesn’t work out.
When I was in college, I was feeling overwhelmed by some paper or exam. One of my roommates gave me a very small two inch picture frame. To this day, it still sits on my desk to remind me that all I have to do at this very moment is enough work to fill that two inch frame. And once I finish with that first small task, I can move on to another. That two inch frame doesn’t reduce the amount of work I have – it just gives me a perspective that’s a little bit easier to deal with.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
