In yesterday’s post, Gary Novosel of The Food Medic gave the advice that all entrepreneurs should write down all the fears about starting their own business, and then put them aside. I really took his advice to heart as I have a lot of fears about starting my own business. As I reviewed my list I realized that it’s longer than I thought it was and that there are probably a lot of people who share the same fears.
To overcome fears we have to look our fears in the face and not blink. I really want to start my own venture, and the best way to answer these fears is to write them out and then write a remedy for each of them. Since these thoughts may be helpful to readers who are also interested in starting their own businesses, I wanted to write them as a series on this blog with the hope that I can replace fear with hope:
Fear #1: “I won’t make enough money.”
Start small and grow slowly. Whenever we begin something, we naturally wish for success in a big way. What seems more sustainable to me, and will likely generate more happiness, is a steady flame rather than a flash in the pan.
If we can keep a steady job while starting our own business on the side with our free time, that releases some financial fears. The trick is to be present at a job when we’re there, and present working on our business in our own time. I hear from a lot of entrepreneurs that they are frustrated that they can’t spend all their time on their business because they have to keep a day job. Finding a few nuggets of our job that inform our own business idea eases that frustration.
My friend, Dave, is interested in a portfolio approach to his career – a lot of different ventures that each earn a small amount of money and keep him interested and engaged. Entrepreneurs place a lot of pressure on themselves to earn all their income from a single business idea. That might work, or we might find that we’re happy earning a portion of our total income from a business venture, at least in the beginning.
Concern about earning enough money from my business laid to rest. Fear #2 for tomorrow: “No one will want the product or service my business produces.”
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 
Christa – such a good perspective. It’s helpful to break each one of the fears down like you have … and then address them with reality or examples. We all have those fears and glad we can conquer them together!
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Hi Laura,Thanks so much for your comment. Writing about fears is scary stuff and the support of people like you makes it easier!
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