I went to the Metropolitan Opera with my friend, Allan. Prior to the show, we met at the B&N on 66th Street to grab some coffee and talk about a business project he’s working on. As I was standing in line, I saw a mug merchandised with that familiar saying by Gandhi “Be the Change You Wish to See in the World”. I’ve seen it a million times before on every conceivable piece of merchandise from coffee mugs to calendars to t-shirt to bumper stickers. It’s published so often that it’s almost become a cliche.
So how about we take that saying and use as a discussion starter for business? We use it so often when talking about social issues, politics, the general act of living and playing a part in our communities. Now put yourself in your boss’s shoes or your CEO’s shoes. What is that you’d like to see your company do or say or be? And can you take those ideas and either transform your workplace or start your own company around those principles?
Here are the changes I’d like to see in the (business) world and ones I can be:
1.) A constant champion for new ideas, the crazier the better
2.) An empathic listener of all stakeholders that have anything to do with my business
3.) A cheerleader for those I know who are too afraid, nervous, shy, or embarrassed to speak up for themselves
4.) A constant confidence booster
5.) Someone who cares, all day, everyday
6.) Someone who shuts down negativity, know-it-alls, hecklers, bullies, self-proclaimed “idea guys”, and other unsavory characters who kill innovation and creativity with their brash, loud-mouth personalities
7.) A connector, especially of those parties who seem disparate on the surface
8.) Committed, compassionate, concerned, open-minded who believes a discussion and a promise are far more important and useful than hours, day, and weeks spent building powerpoint slides and graphs made from colorful shapes
9.) Organized as a web rather than a pyramid
That’s not a bad list. And it’s not impossible to accomplish either. Best of all, business, companies, and stakeholders would be a lot better off if the world of commerce had these qualities in abundance.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I went to the Metropolitan Opera with my friend, Allan. Prior to the show, we met at the B&N on 66th Street to grab some coffee and talk about a business project he’s working on. As I was standing in line, I saw a mug merchandised with that familiar saying by Gandhi “Be the Change You Wish to See in the World”. I’ve seen it a million times before on every conceivable piece of merchandise from coffee mugs to calendars to t-shirt to bumper stickers. It’s published so often that it’s almost become a cliche.
Hey Christa – a fantastic list – I wish you could syndicate it in a mass email to all of the businesses of the world! At least the group of us will always keep this in mind 🙂
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Thanks, Laura! I hope we can see those changes happen as a result of all that’s going on in the economy.All best,Christa
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