A short bus ride across town from my apartment, the bus stops just outside the Metropolitan Museum of Art – a place that transports you to a different world once you enter its main hall that is now decorated with large urns full of cherry blossoms. Just beyond that main hall are the Greek and Roman Galleries, refurbished and re-opened almost exactly two years ago. In those halls and throughout the museum the array of art is dizzying. It took me a few moments today just to get my head around the treasures we have the good fortune to wander through.
What I find most amazing about the Met, and art in general, is that someone, an individual, had an image in his or her mind hundreds or thousands of years ago, put brush to canvas, anvil to stone, hand to clay, and shared with us, the world, what he or she was thinking of. These pieces of art are living history. They capture a moment in time for all of us to witness and appreciate.
After touring through the French Bronze exhibit and Rafael to Renoir sketches, I wanted to wander around the gift store and see if I could find some of the prints I’ve been looking for. The Met is so immense that I often just wander around from gallery to gallery, never quite sure where I am. I like to get lost in the art. I asked a docent just outside of the entrance to the Papua New Guinea Gallery how I could get to the gift shop.
“The Main Gift Shop?” he asked.
I nodded, thinking, “is there another one?”
“Walk straight ahead and take a left at the column from the Temple of Artemis.”
It’s not everyday you hear directions like this. I smiled to myself and followed the docent’s instructions, imagining that I was walking through Ancient Greece, appreciating all of the treasures that were my landmarks.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
A short bus ride across town from my apartment, the bus stops just outside the Metropolitan Museum of Art – a place that transports you to a different world once you enter its main hall that is now decorated with large urns full of cherry blossoms. Just beyond that main hall are the Greek and Roman Galleries, refurbished and re-opened almost exactly two years ago. In those halls and throughout the museum the array of art is dizzying. It took me a few moments today just to get my head around the treasures we have the good fortune to wander through.
