I never thought I’d say that Jack and Suzy Welch give me hope. Sound business advice. Straight talk about tough issues. A dissenting opinion. Yes, yes, and yes. But hope? Pure, empathic hope? Yep. Believe it.
In their recent BusinessWeek column, Jack and Suzy Welch not only gave me hope, but they made me tear up. They talk about the entrepreneurs all over this country who are about to emerge as the bright shining light to lead us into economic recovery. “Those kids (the ones at colleges inventing businesses right this moment) and their ideas are the future of business, if we just hang on tight…you can be sure, too, that legions of people out there aren’t frightened by the economy. They’re called entrepreneurs. And challenges don’t make them surrender; they make them fierce.”
If ever there was a rallying cry, a mantra to hang on to in this economic mess that seems to get worse by the day, this is it! And if you, as an entrepreneur (or an aspiring entrepreneur), still had any doubt about whether or not entrepreneurs should really consider starting a business in this climate, isn’t a vote of confidence from Jack and Suzy Welch just about the best vote you could find? They don’t say things to be nice or supportive or upbeat. They say them because they believe them whole-heartedly.
I love this article so much that it is currently hanging up by my desk. So when I sit down to do research, to consider where my career might, could, should go, and to write about entrepreneurs, I’m reminded that Mr. and Mrs. Welch are on our side. And with support like that, it seems we’ve run out of excuses to not take our careers in our own hands. In their very simple language, Jack and Suzy Welch have not only given us their support, they’ve put all their cards on the table and told us that the world needs us – we are the people we’ve been waiting for to lead us out of these dark days and into a better world of business. It is not just an opportunity for us, it is a responsibility. The world needs us. Be fierce.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I never thought I’d say that Jack and Suzy Welch give me hope. Sound business advice. Straight talk about tough issues. A dissenting opinion. Yes, yes, and yes. But hope? Pure, empathic hope? Yep. Believe it.
