March 2009 – Page 3 – Christa Avampato

Yesterday the New York Times ran an article about how the frustrations of job searching have caused some unemployed Americans to stop looking altogether and start their own businesses. This news made me so happy that I literally jumped up and down in my apartment while reading the article. I know that entrepreneurship is the way forward in this country and I am so glad to hear reports that it is taking root.

So what if you are someone like my friend, Kelly, who has a corporate job that she’s not all that thrilled with though she isn’t quite sure what kind of business she’d like to start? You could follow Alex Lee’s example as the CEO of OXO. He has an entrepreneurial spirit, though didn’t want to start from scratch with his own idea. He wanted to find a small company that made good products, and use his skills, talents, and interests to grow the company. He found that at OXO.

You could also start by focusing on your superpowers rather than on an idea for a business. Seth Godin wrote a terrific blog post this morning about harnessing our superpowers – not anything a la X-Men but a superpower being something that we do very, very well. Maybe you are a great story teller. Perhaps you have a knack for translating numbers on a spreadsheet into a narrative that gets people excited about a business. You might be a whiz on Facebook and Twitter. Do you draw well? Do you have an eye for color or design? Perhaps you make the best melt-in-your mouth sugar cookies. You might be the best listener on the planet.

The point of Seth’s post is that we all do something exceptionally well. The key to success as an entrepreneur is to start with your strengths. Build a business or join a small business where the majority of your time is spent doing the things you do best. It sounds so simple and yet think about how often we beat ourselves up every day for things we don’t do well. Our so-called “areas of development” take over our entire career. Think about how destructive and devastating that is to our self-esteem, self-image, and confidence.

There is a young man featured in the New York Times article who got so frustrated and depressed looking for work that he just stopped doing it. Out of his house, he builds jellyfish tanks that allow the jellyfish to live longer, healthier lives in captivity than they do in traditional fish tanks. Huh? How successful could that venture possibly be? He recently sold a tank to a restaurant for $25,000. The time he spent building that tank for that restaurant was far more lucrative than the same amount of time he had spent looking for a job in a down economy.

We aren’t in just another economic cycle. What we are experiencing is a step-change in the way our global economy grows and operates. Stop thinking about when your 401K and your company’s stock price are going to bounce back up to their 2007 levels. Focus on the opportunity that’s in front of each of us to contribute to the economy on our own terms with our own strengths as the very basis of our work. This is the way of the future.

The photo above was taken by Jim Wilson for the The New York Times and depicts Alex Andon with one of the jellyfish tanks he builds. He started his business after he was laid off.

business, entrepreneurship, GEL conference, gel2008

NY Business Strategies Examiner.com: Alex Lee, CEO of OXO

March 14, 2009December 7, 2009 Christa Avampato

“The company is a design philosophy. It’s about solving problems for every room in the house.” That began my recent conversation with Alex Lee, CEO of OXO.

For the full interview, please visit: http://ow.ly/VYL

economy, friendship, neighbors, New York City

My Year of Hopefulness – Look Up

March 14, 2009 Christa Avampato

I was walking along Amsterdam Avenue recently, taking notice of all of the store fronts now covered with brown paper and masking tape. A large “retail space for rent” sign hangs prominently on too many doors these days. I kept wondering how we slipped so far so fast, how in a matter of days and weeks businesses are opening and then shuttering their days. Less than two years ago I moved to the Upper West Side, grateful for an apartment under $2000, no store front left unoccupied. On what used to be one of the busiest blocks, 5 spaces are now available.

Equal parts nervous and confused, I was preoccupied with the state of our economy. And then a man and a woman whom I had passed in a rush had a 10 second conversation that made me almost stop in my tracks. The man said, “Oh look at that! The stone work on that building is beautiful. Have you ever seen that before?” “No,” she replied. “In all the time I’ve lived here I’ve never noticed it.” I looked up. I’d never noticed it either. And it is beautiful – cerulean blue, grass green, sunny yellow, and bright orange. How could I have been missing that magnificent splash of color all this time? I guess I’ve been looking down too often.

Sometimes it takes people new to a situation to help us see clearly. We are in such a rush, so used to our surroundings, that we often don’t see the beauty right in front of us, or above us as the case may be. We become so lost in our thoughts and concerns, that we miss out on what’s happening all around us.

We’re exposed to so many signals and messages and images with every step, that our mind has to filter just to stay somewhat organized. This filtering sometimes causes us to miss out on things that could and should bring us some amount of joy and happiness. I am a firm believer that eventually we will always find what we’re looking for. The flip side of that is that if we aren’t looking for something, we may not find it on our own. It often takes someone else’s perspective and experience to wake us up to the life we’re walking through.

health, healthcare, social media

My Year of Hopefulness – YouTube for Medicine

March 13, 2009December 7, 2009 Christa Avampato

My mom told me yesterday that one of her knees has gotten so bad that it looks like she will need a total knee replacement. My mom, by nature, is an incredibly upbeat, positive person. The tough part about her is that she tends to grossly underplay any serious news when it comes to her health. I know that this type of surgery is very invasive and serious so when my mom said she’d likely be back at work two weeks after the surgery I almost fell off my couch.

I immediately called my friend, Ken, who works in physical therapy and is one of the dearest people in my life. he has an incredible bedside manner and is a wonderfully caring therapist who is also honest and straight-forward. “No way, now how is she going back to work after two weeks.” We talked some more about the procedure so I would know what to ask the surgeon when I go with my mother to get a second opinion (and we are getting a second opinion, and a third and a fourth is necessary.) “Oh, and one more thing,” Ken said. “Go to YouTube and type in ‘total knee replacement’ so you understand the procedure. Just don’t tell your mom to do that or she’ll never get it done.”

I followed Ken’s advice, of course, and went to YouTube. 729 hits for “total knee replacement”. I was able to understand the process in both long and short formats, understand the immediate post-op and recovery process, and have a list of questions to ask the surgeon when my mom and I met him or her. Ten of thousands of people are viewing the health videos I checked.

YouTube is a treasure trove of medical information. “Cancer” yeilded 123,000 videos on YouTube. “Heart attack” – 39,300. “Diabetes” – 20,700. “First aid” – 36,900. I am by no means suggesting that we begin to use YouTube to self-diagnose or diagnose others. When it comes to collecting information about our health, I ere on the side of wanting more than my fair share of information and data. Social media sources like YouTube are changing the way we view our bodies, our health, and our healthcare system. This is serious cause for hope and thanks.

The above image and video on total knee replacement surgery can be found at: http://www.youtube.com/watch?v=4Aoo_nFpDd4

business, economy, Ethics, legal

My Year of Hopefulness – New Directions Caused by Unfortunate Circumstances

March 12, 2009 Christa Avampato

A friend of mine called me this evening to tell me about an extremely unfortunate incident at his place of work. It’s something that I imagine a lot of people are facing these days: bad behavior. We read stories in the newspaper about the desperation of people in this economy – violent crime is up, bank robberies are rising, and bad practices of good businesses are being uncovered every day. My friend uncovered today that his company has been inflating top line sales by purchasing their own goods and writing off the expense. And now he is faced with a very serious ethical and legal dilemma. Say something or move on? For him, sticking around while this is happening is not something that he can do.

His situation is complicated by the fact that he works for a public company (and a troubled one at that) and he has no solid proof of the transactions in writing. This piece of information was conveyed on a conference call that he had the misfortune to be on – everyone on the call was aware that this had been happening except for him. He had wondered how his company sales could be going along okay, far better than the competition, at a time like this. Curiosity can sometimes uncover truths we never dreamed of and never wanted.

A friend of his said that clearly the Universe is sending him this information for a reason. Bombshells like this don’t fall from the sky without a purpose. It is a moment of teaching. For some time, my friend has been considering whether or not the big corporate life is really for him. Originally he went into it for a lot of the same reasons many people went into it – to make a good living, good benefits, the chance to be promoted, the opportunity to work for a company with great influence on our society. Now with the fundamental shift in the marketplace that we are experiencing, the futures of those in corporate America may have shifted as well. Perhaps the days of easy living that so many experienced have passed us by. We have lived through and beyond the “good old days”. Bob Dylan’s most famous words never rang truer.

My friend is experiencing the hard, sad truth about some companies that we have admired for so long, held up as the gold standard in business: winning shows part of a company’s character and losing (or at least not winning as easily or as big as it used to) shows all of it. My friend has considered striking out on his own and I think this most recent incident at work may push him to finally take the plunge.

He’s been betting on his company for a long time – he’s invested many years of his life with them and has been moving through the system as a good clip. Today he realized that the system he thought he was a part of is really smoke and mirrors. After the hurt and disbelief subsides, there is a huge lesson in all of this for him, and for all of us. Tomorrow he’s cashing in his chips, walking away from the table, and making a new bet on himself and his own ideas. In a very serious tone he summed up the trade-off to me: “I may not get to win as big or as often as I imagined doing with this company, but at least I get to make the rules I live by and keep my integrity.”

animals, art, children, dreams, photographs

My Year of Hopefulness – The Art of Gregory Colbert

March 11, 2009December 7, 2009 Christa Avampato

I recently purchased a print by photographer Gregory Colbert. I am in love with his work because it lifts me up in a way that is wholly different from most other fine art. He’s famous for his sepia-toned photographs of people interacting with animals. A boy in Mexico reads a story to an elephant, a gymnast swims with whales, a child crouches down beside a leopard.

The images are striking in their simplicity and their profound belief that animals and people can co-exist peacefully and for mutual benefit. I find that they are images that help me to meditate and center my mind that runs at a million miles an hour these days. I never grow tired of looking at them, imagining the stories behind those photographs. I ask myself so many questions as I look at them: how did this animal and this person come to be in the same place? How do they know each other? What were they doing just before and what did they do just after the photo was taken?

This is the beauty of art like Gregory Colbert’s: it allows us to imagine the improbable, it takes us on a journey that we would never go on otherwise, and it inspires us to dream. Through good art, we actually grow our idea of the world around us and can begin to see our role in the world with fresh eyes. All of sudden we realize that the improbable is not impossible. All things become likely.

art, entrepreneurship, Examiner, theatre

NY Business Strategies Examiner.com: In the Heights

March 10, 2009 Christa Avampato

My latest post on Examiner.com – A look at the Broadway show, In the Heights, from a business perspective: http://www.examiner.com/x-2901-NY-Business-Strategies-Examiner~y2009m3d10-In-the-Heights–a-case-of-entrepreneurship-in-the-arts

art, New York City, theatre

My Year of Hopefulness – In the Heights

March 10, 2009December 7, 2009 Christa Avampato

Way back when, I was a very poor new college grad, working for a Broadway management office, and living just off of 190th Street. Despite the long train ride, it was one of the very best experiences of my life to live in that neighborhood. I was the only non-Dominican on my block and I was enchanted by their culture. Maybe even a little jealous of them. At night in my current apartment, I sometimes think back to 190th Street (Wadsworth Terrace, actually) and remember the endless game of dominoes played on that street corner “at the top of the world”. Sometimes, I miss it.

Tonight I went to see In the Heights with my friend, Monika. Brilliant, funny, and poignant, it reminded me of all the things I love about live theatre. The music, acting, dancing, writing, and singing made it one of the very best all-around shows I’ve ever seen. It’s a beautiful tribute to an amazing neighborhood and Latin culture. It really is a love letter to New York City. It made me glad and grateful that New York City is my home.

And what I love most about the show is that it was one man’s dream to write a show about his neighborhood and his heritage. It doesn’t have any complicated plot lines, there’s nothing for the audience to “figure out”. It’s just a beautiful, simple story about life on a block in New York. You meet the colorful personalities, see some of their heartache, some of their joys, and all of their dreams. It’s as if for a minute I was back on that block, looking out from my apartment window and watching the comings and goings of average, everyday people. It made me think that maybe there is a story in all of us that is worth telling, and our only job is to tell is honestly, with heart. I’m grateful to Lin-Manuel Miranda for sharing his story with us.