A friend of mine called me this evening to tell me about an extremely unfortunate incident at his place of work. It’s something that I imagine a lot of people are facing these days: bad behavior. We read stories in the newspaper about the desperation of people in this economy – violent crime is up, bank robberies are rising, and bad practices of good businesses are being uncovered every day. My friend uncovered today that his company has been inflating top line sales by purchasing their own goods and writing off the expense. And now he is faced with a very serious ethical and legal dilemma. Say something or move on? For him, sticking around while this is happening is not something that he can do.
His situation is complicated by the fact that he works for a public company (and a troubled one at that) and he has no solid proof of the transactions in writing. This piece of information was conveyed on a conference call that he had the misfortune to be on – everyone on the call was aware that this had been happening except for him. He had wondered how his company sales could be going along okay, far better than the competition, at a time like this. Curiosity can sometimes uncover truths we never dreamed of and never wanted.
A friend of his said that clearly the Universe is sending him this information for a reason. Bombshells like this don’t fall from the sky without a purpose. It is a moment of teaching. For some time, my friend has been considering whether or not the big corporate life is really for him. Originally he went into it for a lot of the same reasons many people went into it – to make a good living, good benefits, the chance to be promoted, the opportunity to work for a company with great influence on our society. Now with the fundamental shift in the marketplace that we are experiencing, the futures of those in corporate America may have shifted as well. Perhaps the days of easy living that so many experienced have passed us by. We have lived through and beyond the “good old days”. Bob Dylan’s most famous words never rang truer.
My friend is experiencing the hard, sad truth about some companies that we have admired for so long, held up as the gold standard in business: winning shows part of a company’s character and losing (or at least not winning as easily or as big as it used to) shows all of it. My friend has considered striking out on his own and I think this most recent incident at work may push him to finally take the plunge.
He’s been betting on his company for a long time – he’s invested many years of his life with them and has been moving through the system as a good clip. Today he realized that the system he thought he was a part of is really smoke and mirrors. After the hurt and disbelief subsides, there is a huge lesson in all of this for him, and for all of us. Tomorrow he’s cashing in his chips, walking away from the table, and making a new bet on himself and his own ideas. In a very serious tone he summed up the trade-off to me: “I may not get to win as big or as often as I imagined doing with this company, but at least I get to make the rules I live by and keep my integrity.”
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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