I’m finding it hard to leave California this evening, which is odd since I am heading back home to New York. Usually I am rushing to get back home after a trip. To sleep in my own bed, to be among my things, to get back to life as usual. Today I walked through some kind of door, and was consciously aware of a shift taking place. Today life changed, though I’m not yet sure how.
I ventured out to California on Saturday in preparation for meetings with HopeLab today. (More on that in a future post.) They are an exceptionally talented, passionate group of people who create brilliant product. It is a rare combination, especially in these times. Their excitement and commitment are infectious.I left their offices feeling lighter, feeling like I had picked up on some kind of trail that I had been looking for – like Trusty in Lady and the Tramp.
After the meetings with the HopeLab team, I went to Stanford to hear a presentation on talent management and recruitment for start-ups, particularly those with a global footprint. I felt completely at ease here in Palo Alto, on the Stanford campus, even though I’ve never been here before this weekend. Every part of me feels energized and hopeful, even on a day when the Dow plunged to 1997 lows and the outlook back East is as grim as ever. Here in Silicon Valley the sentiment is one of opportunity and the direction of focus is forward.
As I crossed the main quad of Stanford’s campus and meandered through its terra cotta buildings, I felt a very peaceful feeling wash over me that I have been missing for some time now. I peeked into a few classrooms that were conducting late night classes and for a second I felt a twinge of jealousy. I wanted to be one of those students, at least right at that moment. My friend, Janet, teases me that I am addicted to school and she’s not wrong. I am addicted to learning and learning environments. I do miss being a student, more than I realized I would.
Today I felt luck following me around all day, I felt a strong and gentle hand at my shoulder just pointing the way I needed to go. That sounds foolish and more than a little naive, I know, but it’s honest. As I was driving to HopeLab, a huge rainbow appeared over the freeway. And in my fortune cookie tonight I got the message, “You will soon gain something you have always wanted.” On occasion, I believe in astrology – mostly when I agree with its advice. I suppose a fortune cookie and a rainbow have just as much chance of being accurate as a horoscope. Or at least I hope they are, and in the times we’re living in hope is a precious resource.
The photo above can be found at: http://farm1.static.flickr.com/56/132248453_b7df81e3f6.jpg
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I’m finding it hard to leave California this evening, which is odd since I am heading back home to New York. Usually I am rushing to get back home after a trip. To sleep in my own bed, to be among my things, to get back to life as usual. Today I walked through some kind of door, and was consciously aware of a shift taking place. Today life changed, though I’m not yet sure how.
