I’m in the Bay Area of California this weekend. I am thrilled to be meeting the fine team at HopeLab on Monday morning. Since I haven’t been to Northern California in a while I figured I would make a weekend of it. I wish I could explain my fascination with California. I’ve nearly moved here 4 times in my life. Every time I land at SFO I get this strange feeling that I’ve arrived home, even though I have no idea what it’s like to live here.
It’s a testament to the design of this area that I have yet to make one wrong turn, or get completely lost. My sense of direction is awful – for the 18 months I lived in Central Florida I was lost almost every day. The state of New Jersey still has me completely confused and I’ve spent many an hour going around in circle in D.C., trapped in or out of the city by that Beltway. Here in California, I always know where to like, just like I do in New York.
The grass is green here, there are flowers and rolling hills. I drove through Stanford, stunned by Palm Drive, the architecture of the Main Quad, and the vastness of the campus. There’s something about the golden color of all the buildings matched with the open green space that had me smiling wider and wider with every turn. I felt perfectly in my element.
Downtown Palo Alto is covered with coffee shops, pizza joints, a smattering of Thai and Indian food. Wi-fi everywhere. I’ve missed being in a college town. Hope is alive and well on the streets here. I went past the HP headquarters, the Wall Street Journal, and the Ning office. The ideas and creativity are buzzing around in the air here and if you linger long enough, I’m sure you’re bound to pick up a stroke of brilliance or two. It’s infectious.
The kindness and ease of people here is enough to make you wonder why you ever decided to live anywhere else. I sat next to a man on the plane today. He slept for most of the time and we didn’t exchange more than 10 words. As I got up out of my seat, he said, “By the way, you seem like a very nice lady. I wish you well. Good luck to you.” I was a bit shocked. I didn’t tell him why I was in San Francisco. I actually didn’t tell him anything about me. All I could think to mutter back was “you, too.”
There’s something to be said for stepping off of the island of Manhattan and finding out how life is lived in other places. It informs us, helps us to think differently about one another and our experience in the world. I love New York and it’s my home though I am grateful to be able to go to places like California where life is a little bit slower, people are a little less suspicious, and the spirit is a little bit lighter. Let’s hope I can figure out how to bottle it and bring some back East with me.
The image above can be found at: http://www.gsb.stanford.edu/photos/campus-palmdrive.jpg
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I’m in the Bay Area of California this weekend. I am thrilled to be meeting the fine team at HopeLab on Monday morning. Since I haven’t been to Northern California in a while I figured I would make a weekend of it. I wish I could explain my fascination with California. I’ve nearly moved here 4 times in my life. Every time I land at SFO I get this strange feeling that I’ve arrived home, even though I have no idea what it’s like to live here.
