My Uncle Tom talks a lot about tacking into the wind. He likes boats, or at least boat metaphors. When I graduated from college he wrote me a message on a greeting card that I still think about. “The winds are always on the side of the ablest navigator. Sail on.” I still get a little emotional reading that quote.
When I graduated from college I was really afraid of my future. Or rather, I was really afraid of having no future. I’d spent my entire life in school, and I did very well on that path. Now, school was over, for now, and I was completely lost. I didn’t know what I wanted to be, where I wanted to live, or how I’d survive. I knew I made it through a very tough curriculum with my sanity relatively intact, though I had no idea what I planned to do with this degree I held in my hands. It really was just a piece of paper with my name written in curly writing. I got to graduation and realized that I had spent four years just trying to get to graduation without much thought of what I’d do once I was a graduate. I did the only thing I knew how to do – I put one foot in front of the other and kept going.
Life would be terrific and easy if we just knew where we were (point A) and where we wanted to go (point B) and then just traveled in a straight line from A to B. It doesn’t work that way – or at least it never has worked that way for me. I’ve been traveling around the country, with the extent of my belongings able to fit into a car. I’ve had one fantastic opportunity after another, though I never really worked to get any of them. I was always working hard to get somewhere and something else, and always ended up in a place and doing things that were so much better than what I had planned. This has always been true. I never once planned any single thing better than the world planned something else for me.
I’ve spent my life tacking into the wind, trying to be the best darn navigator out there. My greatest experiences have been those not found on the path from A to B, but the path from A to X to G to M to Z. I plan for B, though sometimes it never shows itself or when I get there I find it’s not what I wanted after all. M looks like a much nicer place to land, at least for a while.
This is not to say that the plan doesn’t matter. It plays a role. I’ve developed certain skills because I thought they’d help me get to B. And they were very useful for M and Z and everything in between. I try to stay as sharp as possible with my eyes and ears wide open so I can grab a hold of that next gust of wind that I need. The plan prepares me, makes me aware of my surroundings.
The treasures and pleasures in life are found along the zig-zag path we take, not in the point-to-point. I try to always remember that, especially when I’m frustrated or confused or plain lost. There is a wind that will carry us up and over and through – our only job is to make sure we recognize it when it heads our way and be ready to raise up that sail.
The photo above can be found at: http://www.discount-florida-vacations.com/images/sailboat_sunset.jpg
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
My Uncle Tom talks a lot about tacking into the wind. He likes boats, or at least boat metaphors. When I graduated from college he wrote me a message on a greeting card that I still think about. “The winds are always on the side of the ablest navigator. Sail on.” I still get a little emotional reading that quote.
