Last week a date took me to Carnegie Hall to see John Scofield. I had never heard of Scofield though listened to a few of his clips on-line and enjoyed them enough to pique my interest to see him live. He’s a jazz guitarist with a very unique sound. I can see how you’d hear a few riffs and know instantly that he was playing.
In hindsight, the date was largely uneventful though the concert has had me thinking about John Scofield ever since. I was a less-than-mediocre saxophone player in grade school and college, and not for lack of trying. I just didn’t “get it”. I can read music just fine, which is a problem. I approached playing music the same way I approached calculus – in a very academic, formulaic way. I couldn’t play with any kind of feeling – I never felt any kind of kinship with my horn. It was some external piece of metal that I got to play notes in a very unemotional way. Writing became my creative outlet, and remains so, though a tiny of part of me has always felt badly about not being able to play an instrument well.
I do find that despite my lack of talent to play an instrument, I get a tremendous amount of joy going to concerts and hearing musicians play with such soul. I’m green with envy and teary eyed with joy. It’s so evident in their facial expressions that they are off in another world when they’re playing. It’s a world I long to see, though I’ve had to settle for being the person just outside, peering in through the window.
John Scofield and his band are so in sync that there’s barely any reading of music and changes are spontaneous throughout a piece. All of a sudden someone’s taking a solo even though 30 seconds before they didn’t know they’d be up. I sit there in awe wondering how on Earth they do that – how do they know which notes to play? It’s a mystery to me.
You would think my natural reaction would be extreme jealousy and confusion. And you’re right, but I can transcend those feelings. What’s so inspiring to me about watching concerts and listening to jazz is that through the arts there is another world that exists, whole and separate, from our everyday lives. If life on Earth has you down, put on a musician like Scofield and he’ll carry you away with him, at least for a little while. I highly recommend track 5, “Behind Closed Doors”, on his album This Meets That.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Last week a date took me to Carnegie Hall to see John Scofield. I had never heard of Scofield though listened to a few of his clips on-line and enjoyed them enough to pique my interest to see him live. He’s a jazz guitarist with a very unique sound. I can see how you’d hear a few riffs and know instantly that he was playing. 
I’ve been a fan since high school – so jealous!
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