Big companies are announcing layoffs right and left, and those who do keep their jobs are being asked to do evermore work without any pay increase, bonus, or title promotion. We have felt very secure at big companies because in large part they have taken good care of their people and rewarded loyalty. With this latest downturn, we are seeing people with 10+ years of service turned out, replaced by younger and less expensive employees. The game has changed.
Here is the reason for hope in all of this economic mess. Maybe, finally, people will begin working very hard for themselves and not for these large companies. Perhaps we will begin to place more trust and faith in ourselves than we do in these behemoth organizations. One observation my former boss, Bob, made about a year ago is that the difference between generations these days is that young people, by and large, will bet on themselves rather than bet on a corporation to make their careers.
It is my greatest wish for the economy of 2009 that all of this corporate downsizing sparks a surge in entrepreneurship and innovation by small companies. Will giant corporations that have long dominated the business landscape go the way of the dinosaurs? Maybe. Think of all the talented, capable, well-educated people that are now being laid off. If they banded together to create something new, leaving behind the saddle of corporate politics and bureaucracy, couldn’t they be more productive?
Supporting small business may be President Obama’s shortest road to economic recovery, and we would all be better off for it.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Hi Christa! I like this post a lot and hope that I will be one of those who starts a new venture in 2009. You speak about economic drivers of entrepreneurial activity, but there are other drivers as well that support what you’re talking about. Advances in technology and a stronger information infrastructure are allowing small, flexible companies to thrive. It’s exciting and it makes me hopeful.By all accounts, I have a good job and technically, I’m on a good career track. But it doesn’t excite me. Helping large companies become incrementally larger makes me feel like I’m fighting against the flow of history. Keep up the blogging. Happy New Year!
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Hi Dave,Thanks so much for your comment and for reading my blog. I am really excited about all of the tools that currently exist and that are coming not to far into the future to allow small, flexible companies to be successful. I have the exact same sentiments you have. Can’t wait to see how 2009 unfolds for all of us interested in new ventures! Happy New Year,Christa
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