Dear Santa,
It occurred to me this holiday season that I have not written you a letter in over 20 years. As a kid, I would leave a note for you, with a glass of milk, some cookies, and some treats for your reindeer. I don’t recall any gifts that I specifically asked for, though I do remember how excited I would feel going to bed on the night of December 24th. I would wake up several times during the night thinking I heard the reindeer on the roof, or jingle bells, or footsteps down stairs leaving presents under the tree. Every night in December we would call a special phone number (from our house phone – remember those?) to hear a message from you about what you were working on or where you were at that moment. I believed.
Now at 32, I don’t make Christmas lists any more. I am very fortunate to be able to have the means to get what I need or want, within reason, for myself. However, I do have one request that I am hoping you can help me with that I have been having a bit of trouble getting on my own.
For the new year, I’d like to be able to capture some of that child-like wonder I had the last time I wrote to you so many years ago. I’d like to believe again – in the goodness of the world, in magic, in our ability to do anything we want with our lives. I feel like “No” is all around us. We are strangled by rules and hierarchy and people who tell us what’s the “right way” or the “wrong way” to do things. It seems that we have lost our collective smile in the face of very hard times that will likely get harder.
I’m hoping you can help me be a little bit stronger, a little bit more hopeful, and a little bit more daring. Can you help me take a bit more risk, go out on a limb from time to time, and have more faith in myself and in people in general? I’d like to do my part in the coming year to generate more joy – for myself and in my community. This will take some focus on my part – even on days when I’m down, I’d like to be able to remember to count my blessing, of which there are many. And most of all, I’d like to have the courage to create the life I imagine for myself.
I know you’re busy tonight, with lots of children around the world to visit. But if you find yourself with a small gap of time as you’re flying over the Upper West Side of Manhattan, I’d love to have you stop in for some cookies and milk. Safe travels.
Love,
Christa
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Dear Santa,
