I am in the midst of reading the book Ladies Who Launch. It’s part guide book, part inspirational story collection for women interested in entrepreneurship. In the uncertain times we’re now in, I’m thinking a lot about diversification. Traditionally, we get a job, we work hard, and pay for life from the salary of that job. In times of recession, which just today economists officially figured out we’re in, there’s a lot of talk about the importance of diversity in our investment portfolios. But what about in the ways we take in money. Isn’t it safer, and perhaps even advantageous, to have multiple sources of income? Companies diversify their products and services. Shouldn’t we, as average earners and consumers, do the same?
This book is about helping women to think about launching as a continuous pursuit. And that launch can revolve around a business idea, a project (personal or professional), a relationship. It draws its strength from encouraging women to get out in the world and stay active. I was a little skeptical at first, though I put my best foot forward and dove into the book after reading so many good reviews.
After making notes throughout the afternoon on Sunday and considering questions like “What do I want my typical day to look like?” and “What would I do if I had no limitations and boundaries of any kind?”, I noticed that my step was a little lighter today. The things that may have upset me on other days didn’t phase me at all. And I noticed that I was bolder than normal, speaking my mind and sharing my views of even the most staid and traditional ways of doing things.
There really is magic in thinking about ourselves as the CEO of Me, Inc. To think of our lives in a constant state of launching. Oscar Wilde said, “We are all in the gutter, but some of us are looking at the stars.” While I don’t think of my life as “in the gutter”, I understand his point. We might feel down-trodden by the news of recession, by the political situation around the world, by the violence and sadness that stretches across the news waves these days. This idea of launching, of taking flight, has the ability to lift us up. It empowers us and allows us to retake control of our lives. The very thought of launching allows us to let what ails and pains us to fall away. We begin to look at the opportunities before us rather than the challenges. Or better yet, we suddenly become able to look at the challenges and launch opportunity from them.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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I am in the midst of reading the book Ladies Who Launch. It’s part guide book, part inspirational story collection for women interested in entrepreneurship. In the uncertain times we’re now in, I’m thinking a lot about diversification. Traditionally, we get a job, we work hard, and pay for life from the salary of that job. In times of recession, which just today economists officially figured out we’re in, there’s a lot of talk about the importance of diversity in our investment portfolios. But what about in the ways we take in money. Isn’t it safer, and perhaps even advantageous, to have multiple sources of income? Companies diversify their products and services. Shouldn’t we, as average earners and consumers, do the same?
Christa Avampato 