My friend, Monika, graciously hosts group dinners at her home; a small group of us are hoping to make this a regular event with each of us taking turns with the hosting duties. Yesterday, I went over to Monika’s and we were taking turns trading stories about work when I noticed a poster she just had framed. It’s reprint of a WWII British propaganda poster that reads “Keep Calm and Carry On”. I figured if the British could keep their cool during such tumultuous times, I could certainly do the same.
At the moment I am feel a fair amount of anxiety, more than I have felt in a long time. A lot to do and not enough time to do it. All day today I’ve been working, getting things in order, and I have been concentrating on my anxiety trying to figure out how to get it to dissipate. It really is like this knot in the very pit of my stomach, and it’s casing my muscles to ache, especially in my shoulders and neck. So I sat for a few minutes on my couch, and concentrated on just breathing, just being. And remarkably I felt better despite that I hadn’t gotten any further along than I was 5 minutes before.
I realized how much time and energy I was spending being frustrated and irritated. How much effort I was putting into my disappointment. And it was clouding my ability to see this tremendous opportunity for growth and change that was being laid at my feet. Challenging situation, yes. Impossible to get through, of course not. It’s a moment when I am rising to my potential and then some. And that is something to be grateful for, if only I can remember to “Keep Calm and Carry On”. I just ordered my poster. Get yours at: http://www.barterbooks.co.uk/catalog/product_info.php?products_id=32036
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
My friend, Monika, graciously hosts group dinners at her home; a small group of us are hoping to make this a regular event with each of us taking turns with the hosting duties. Yesterday, I went over to Monika’s and we were taking turns trading stories about work when I noticed a poster she just had framed. It’s reprint of a WWII British propaganda poster that reads “Keep Calm and Carry On”. I figured if the British could keep their cool during such tumultuous times, I could certainly do the same. 
that is great, i just ordered one for myself — to put up in the office. anxiety is rampant. you are taking a good approach to stay focused and overcome.
LikeLike