With the markets in turmoil, it’s easy to think that the sky is falling. For many, jobs are being lost, retirement plans postponed, and savings and investment values plummeting like lead balloons. All this unrest is yielding one very positive result – the growing interest and understanding about the financial system by very young people in this country.
Slate.com, the witty if conceited and sometimes down-right nasty, has launched a new site to cater to the Facebook set interested in keeping up with the business news of the day, provided its packaged up in their language. The Big Money is a bit short on slick design, though the content is intriguing. They’re covering all the major topics like the collapse of Lehman Brothers and the purchase of Merrill Lynch by Bank of America, with some other interesting, timely, and generation X- and Y-targeted info like a socially responsible investing guide.
Viewed side by side with publications such as The Wall Street Journal and the Financial Times, The Big Money clearly goes after breadth over depth, though if they’re trying to attract younger generations this is the path of least resistance – give them a surface understanding and allow them to dig in deeper where they deem necessary and interesting. Don’t overwhelm them because they’ll tune you out, and give them just enough information to be conversant around the office about today’s top stories. The goal is to raise their awareness of the financial shifts happening today that are sure to have huge impacts on their lives for decades to come.
The Big Money is a publication that has clearly done its homework, knows its customer, and knows who they are, and more importantly who they aren’t. No brand can, or should, be all things to all people. The Big Money seeks to turn this latest economic downturn into a learning opportunity for very young adults that will build their lifelong interest in their financial well-being. If that’s the case, then mission accomplished.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
With the markets in turmoil, it’s easy to think that the sky is falling. For many, jobs are being lost, retirement plans postponed, and savings and investment values plummeting like lead balloons. All this unrest is yielding one very positive result – the growing interest and understanding about the financial system by very young people in this country. 
Christa Avampato 