On the Myers-Briggs scale I am an ENFP, Extrovert Intuitive Feeling Perceiver. The description of that personality type is so like me that for a moment I thought my mother had written it. A lot of people have a decent balance on each of the four levels and just tend to favor one characteristic over the other. I don’t. I’m off the charts on all of them. (This is also a mark of those who are either highly creative or insane. I’m still trying to decide which of those camps I fall into, but heck I’m inclusive. Why not be both highly creative AND insane? Isn’t life more fun that way?) I was talking to a co-worker of mine about how personality types form and support a particular culture in a company.
“Isn’t it amazing what an extroverted culture we have here at work?” he asked. “Huh?” I replied. I hadn’t even noticed. “Go back and look at your calendar,” he said. “Let me know if you see a pattern.”
So I tootled back over to my desk and browsed through my calendar. Every day, specifically every afternoon, is packed with meetings and phone calls. I reported back to my co-worker and he smiled. One of the key components of the extrovert personality is that they like to ease into their day and gain energy as the day goes on. They get anchored in the morning, get up to speed, and by the afternoon are antsy and raring to go. That’s me. I don’t mind being up in the morning, I actually enjoy it, but I am one of those people who cannot be rushed into getting ready. I need to do my own thing for a while. For years I’ve hated the thought of exercising in the morning (I’m an after-work gym goer) and now I know why.
Extroverts also approach other situations in their lives with this slow ramp up and the gaining of speed as time goes on. When they go to parties, they are a bit quiet at first and then the last ones to leave. They take their time at the start of projects and then enjoy a swift and speedy wrap-up. Me again. Their best reflection time is at night when their creativity (or insantiy as the case may be) comes alive. And when do I write and study best? At night. Some people prefer to get to bed and can wake up early to knock out their work. Not me – I’ll stay up and get it done now thank you. I’m an extrovert.
Not so amazing though, right? A lot people in this world are extroverts – 70% of the population. What is amazing to me is that an organization comprised of tens of thousands of people all across the globe has a very strong, identifiable culture that almost perfectly exhibits the traits of being a supreme extrovert. While we’d like to believe that a company’s goal is to be balanced with all personality traits, it seems that in some cases the “birds of a feather” principle stands. Who knew calendars were more than just a way to get where we’re supposed to be when? They’re actually a window into the psyches of the people around us.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
On the Myers-Briggs scale I am an ENFP, Extrovert Intuitive Feeling Perceiver. The description of that personality type is so like me that for a moment I thought my mother had written it. A lot of people have a decent balance on each of the four levels and just tend to favor one characteristic over the other. I don’t. I’m off the charts on all of them. (This is also a mark of those who are either highly creative or insane. I’m still trying to decide which of those camps I fall into, but heck I’m inclusive. Why not be both highly creative AND insane? Isn’t life more fun that way?) I was talking to a co-worker of mine about how personality types form and support a particular culture in a company. 
