Thomas Friedman wrote a brilliant article in the Times last week about innovation in the U.S. At the moment, we are the most innovative country in the world, though that is changing. Quickly. And though there are a lot of people in the press these days talking about change, few are talking about innovation, much less the need to foster that effort in our people. And it needs to be addressed, head on. Now.
We are spending a lot of time talking about how to save manufacturing. The trouble is we can’t save manufacturing if we don’t save the innovative processes that dictate what to manufacture. And we can’t save the innovative process and its wonderful outcomes without seriously addressing education – and that includes K-12, college, and graduate school, the latter of which is nearly becoming a non-negotiable credential for those who want a modicum of job and financial security. In the case of K-12 education, the improvement child health and well-being is critical. And without K-12 education, we don’t have a prayer.
Despite the fact that I have been a fan of Barack Obama since his entry into politics, I voted for Hilary Clinton in the primary. Many people ask me why when she seems so divisive and polarizing. One simple reason – I believed she would fix healthcare, which leads to better K-12 education which fosters innovation that supports our economy and global competitive advantage. Healthcare is a root cause to so many other problems we have in the U.S., and around the world. And if were going to talk about priorities and what to focus on first in this next Presidency, my wish would be that we make good health for every American a non-negotiable goal.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Thomas Friedman wrote a brilliant article in the Times last week about innovation in the U.S. At the moment, we are the most innovative country in the world, though that is changing. Quickly. And though there are a lot of people in the press these days talking about change, few are talking about innovation, much less the need to foster that effort in our people. And it needs to be addressed, head on. Now. 
Christa – this is the THIRD time I've read or heard about Friedman today – he did a great interview on Fresh Air:http://www.npr.org/templates/story/story.php?storyId=94385403&ft=1&f=1004Cheers,Stace
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Thanks for this link, Stace, and for reading my blog! How goes everything in C’ville? I miss that beautiful place!-Christa
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Hi Crista–After decades of working at school change, I stumbled across a combination of conditions entirely under a teacher’s control that cause students K-12 to learn deeply and love it. I explain how in my book “The Silver Bullet Easy Learning System: How to Change Classrooms Fast and Energize Students for Success.” I’m glad to send anyone a free ebook copy and comment on their school-related problems at no charge. Email me at jjensen@gci.net. (For a print copy, call Xlibris directly for 15% off and for more info, go to http://www.silverbulletlearning.com)
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