I don’t know anyone who says, “Thank God the economy is tanking!” That doesn’t mean there aren’t some positive, and unexpected, side effects of our latest economic decline. With dollars scarce, investors leery, and earnings expectations scrutinized like never before, companies previously considered bitter enemies are sharing marketing dollars, cross-promoting one another, and sharing best practices.
And we’re not just talking about retailers like Bed, Bath, and Beyond and The Container Store who have a very small amount of overlap in product. This week in The Economist there is an article detailing that even bitter rivals like the New York Post and the Daily News are discussing ways to share distribution; car companies are considering the co-production of common parts.
These kinds of previously unheard of collaborations beg the question about competition: Is the competition level to the extent that we have it in the U.S. necessary, or even sustainable? Is it good for us? I don’t doubt that healthy competition is the basis of a stable free economy; it is the corner stone of a capitalistic society. But is too much competition, well, too much?
I think about all the choices that we have in grocery stores, big box retailers, car lots, and the endless supply of different brands of products available on-line that do essentially the same thing. Look at all our choices of social networks and on-line communities. My friend, Jon, and I were discussing the likelihood that at some point some of them have to die out or merge. Maybe the same is true for companies like newspapers, retailers, and car manufacturers. Tough times can make strange, though perhaps necessary, bedfellows. And maybe they’ll even persist once we come out the other side of this latest downturn. In difficult times, maybe we learn to mend fences and see their value even when we don’t have our backs against the wall.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
I don’t know anyone who says, “Thank God the economy is tanking!” That doesn’t mean there aren’t some positive, and unexpected, side effects of our latest economic decline. With dollars scarce, investors leery, and earnings expectations scrutinized like never before, companies previously considered bitter enemies are sharing marketing dollars, cross-promoting one another, and sharing best practices.
Christa Avampato 