Nearly all of my new music recommendations come from my friend, Ken. He always knows what’s new and understands my taste in music exactly. A few months ago, he introduced me to Shelby Lynne and I’ve been listening to her recent album that is a tribute to Dusty Springfield. Lynne was on CBS Sunday Morning this morning, and showed a much different personality than her sultry voice lets on.
She describes herself as a Hell Cat, someone who doesn’t like rules and doesn’t like people who like rules. Now, I like her music even more. She turned away from a big deal music career in Nashville to build her own road on her own terms. When I was a kid, my mom described me as “hell on wheels”. I’m not exactly sure what that means – maybe that I used to raise hell and then run away really fast. It seems that Shelby Lynne and I both have spicy personalities, and neither of us would have it any other way.
As general rule, I like risk takers who bet on themselves more than they bet on someone else. There’s a certain independence and confidence in those people that I greatly admire. A friend recently told me about her fear that she has no ability to take a risk – twice she has turned down professional moves to companies that eventually went public providing the partners with million of dollars each and the opportunity to do ground-breaking work. Now she’s worried those chances have passed her by. I hope that’s not true and it was a good lesson for me.
Life waits for no one so if you have something you want to do and something you want to say, it would be wise to do and say it now. There’s no rewind or pause button on the world. And if you need some inspiration or a soundtrack for your journey, I’d recommend that Shelby Lynne album.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Nearly all of my new music recommendations come from my friend, Ken. He always knows what’s new and understands my taste in music exactly. A few months ago, he introduced me to Shelby Lynne and I’ve been listening to her recent album that is a tribute to Dusty Springfield. Lynne was on CBS Sunday Morning this morning, and showed a much different personality than her sultry voice lets on. 
You don’t get good music from anywhere – or anyone – else?
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Hi Dan,I said all my “new” music, not “good” music. You of course are my source of fun recordings of those oldies but goodies that I love so much. :)-C
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