My friend, Alex, recently had a company off-site where they evaluated their personality types in an effort to work better as a team. They took a relationship assessment that I had never heard of. Tony Alessandra developed an assessment related to birds that describes four common personality types:
The Dove: Relationship-Oriented
The Owl: Detail-Oriented
The Eagle: Results-Oriented
The Peacock: Socially-Oriented
I may have a predisposition to these type of exams because my father was a clinical psychologist and used to administer them. Alessandra’s main point is that communication type, and knowing which one you are, can make all the difference in your career progression. Of course there are always hybrids – my friend, Alex, is a pea-gle – a combo peacock and eagle. My conundrum is always that I think I have elements of each type. I strive to be relationship, detail, results, and and socially-oriented. So what do I do? How can I learn how best to work with people if I am very honestly a complete chameleon?
On the one hand, I could be the perfect partner – able to work with anyone. And conversely, I could be in a tough situation because I may never be quite certain that I am being true to myself, mostly because I have the ability to adapt almost to a fault. My challenge will be identifying which of these relationship types is the one which plays most to my strengths, and perhaps which one leaves me the most energized and effective. I envy those who easily fall into one bucket or another. My path is more a long and winding road.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
My friend, Alex, recently had a company off-site where they evaluated their personality types in an effort to work better as a team. They took a relationship assessment that I had never heard of. Tony Alessandra developed an assessment related to birds that describes four common personality types: 
I’m definitely an Emu.
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I love it, Paull! I was disappointed to that penguins didn’t make the cut for one of the personality types.-Christa
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good food for thought. think i’m a chickadee!
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