Month: July 2008

blog, blogging, family, technology

savvyauntie.com

Christa Avampato

In my TrendCentral newsletter this morning, I discovered a site that I love! Savvyauntie.com. A community for people just like me – PANKs (Professional Aunt, No Kids). FINALLY someone figured out how awesome it is to be an aunt, figured out that there are other women who love being aunts, and developed a platform to bring them all together.

The site has all kinds of cool features, tips, ways to contribute, advice, and it is stylishly designed. I love the site because it recognizes that there are many women out there who either love kids and don’t want any of their own or aren’t ready for kids of their own. On occasion I read mom blogs, but a lot of that information doesn’t pertain to me as an aunt and many of them love being a mom so much that they don’t understand why any women would choose not to have children, or delay the decision to have them. (Even when I was at the BlogHer Conference, which I found incredibly useful from a professional stand-point, I felt outside the circle many times because I wasn’t a Mommy blogger.) Melanie Notkin, the site’s founder, CEO, and editor, appreciates the p.o.v. of aunts and caters to it.

The other feature that I love about savvyauntie.com is Melanie’s willingness to share how she started this business. She’s passionate about entrepreneurship and wants to help other people on that journey if they’re so inclined. You can read all about her journey to building her own company at http://blog.savvyauntie.com/. With all the recognition and traffic she’s getting while the site is still in Beta, savvyauntie.com is going to have a long, happy, and healthy life. And the aunts of the world will be better for it!

apple, business, corporation, customer service, Mac, technology

Now I really love those folks at Apple

Christa Avampato

I received a survey from Apple today about my experience at the Genius Bar. They wanted me to rate my experience and give them feedback. Perfect — I had called the store and tried to find an email address but to no avail. So I filled out the survey and one hour later, a Genius called me to follow-up, capture the info from my survey, and then is going to get the info to the stores so they can better service the next customer that comes along that has the same issue with iWeb that I had. How incredible is that?

It’s this kind of customer service that keeps people converting to Macs, iPhones, iPods. While a lot of companies are trying to copy the design and slick details of the devices themselves, what’s winning people over is the friendly, helpful service – a much more difficult business to copy. I like that I’m treated humanely with a sympathetic ear, that they go out of their way to help me, see if I’m satisfied once I’ve left the building, and if it turns out I’m in any way disappointed, they want to mend their ways.

Imagine if every business, big or small, regardless of industry, was striving to be the Apple among their competitors? Apple would be well within its right to set up a consulting arm to teach companies how to do business the Apple-way. And we’d all live in a better world thanks to their efforts.

apple, customer service, Mac, retail, social media, social network, technology

The Wisdom of Crowds on Apple Forums

Christa Avampato

At the outset, I would like to be honest that I love the Apple Store and the Geniuses that work there. Truly. I’d be interseted in marrying one. I get fantastic service every time I walk in the door, they’re kind, understanding, and go out of their way to be helpful. Plus, they have t-shirts with funny sayings on them.

I took my Macbook into the store on 5th Avenue on Sunday because I couldn’t get my iWeb-designed website to open on Internet Explorer. At the Genius Bar, I was told that’s just the way it goes – Internet Explorer can’t read iWeb properly; it’s iWeb illiterate. I walked away feeling very frustrated and upset by all of this – I bought my Macbook expressly for the purpose of easily creating a website in iWeb and uploading it to my own URL. Now, it appeared my efforts were for naught.

My friend, Ken, a fellow Mac lover, suggested I try the on-line forums. I was hesitant. I mean, who knows more than one of Apple’s Geniuses at one of their premiere stores? Well, it turns out that a lot of people are Geniuses in their own right, and they love posting advice and tips to those forums. One in particular had the exact same problem I was having and after much fiddling found an easy fix for it. My pictures had a reflection and shadow that I chose for stylistic purposes. Turns out that the code that creates those edits in iWeb makes Internet Explorer choke. I removed the reflection and shadow from each picture and now the pages load perfectly. My website was saved! All by the kindness of a stranger who posted to one of the forums.

Geniuses are everywhere…

business, Business Week, economy, environment, money, recycle

Cash for Trash

Christa Avampato

Who doesn’t need a little extra money these days? Pretty soon you may need to look no further than your trash can. This week, Business Week ran an article on the recycling and waste – an area of our economy that is booming despite the loses being felt in many other industries. Green collar jobs and green collar crime are on the rise, mostly in the area of how to use trash. VC and PE firms are tripping over themselves to invest in new trash technologies, throwing a million ideas at the wall and hoping that a couple of them stick. 


You really want to make some money in trash? Figure out the most efficient way to sort it. As with so many other projects that require a clear, concise reason for being, the value of trash is in the edit. And there isn’t a top of the line sorting system out there that does away with ever form of human sorting. What we need is a WALL-E. Actually, we need thousands of them. And some people still think that cartoons are only for entertaining kids! Who knew those folks over at Pixar were moonlighting environmental engineers? 

books, career, childhood, dreams, Randy Pausch, technology, travel

Randy Pausch

Christa Avampato

A few months ago, I wrote a post about Randy Pausch after seeing The Last Lecture on YouTube. I followed his blog, read his book, and thought a lot about my childhood dreams. At 47, Randy passed away on Friday leaving us inspired to have as much courage to live our dreams as he did living his. Even as he was dying from pancreatic cancer, he was still having a blast, still living out dreams. 


As adults we sometimes forget about those dreams we has as children. We become too realistic, too practical. We box up our dreams, tape that box shut, and shelve it under the title “nostalgia”. We can lose sight of ourselves, living out lives that we never intended to have. Who we really are is housed in that little box, and it’s worth re-opening. 

One New Year’s Eve, I made a little list of the dreams I had for myself. I’ve lost track of the paper in all of my moves but I remember some of the dreams I had. Of the 7 I can remember, I’ve done 3, and I’m working on a 4th:

To travel to a foreign country

To go on an archeological dig
To be fluent in a second language   
To make an artistic contribution to a film
To go on a safari in Africa
To publish a book of my own writing
To run a marathon

A lot left to do, and I need some new dreams, too. It’s easy to let a list like this fall by the wayside because we’re too busy, too consumed with being an adult to remember how to dream like a kid. The greatest thing that Randy Pausch taught me is that it’s possible to do both at the same time. He had a career, a family, and many demands on his time. And he still made it a focus of his life to live those childhood dreams with equal parts of gusto and grace. He knew what he wanted and he went after it. 

For sure, his life was cut short. With his imagination and talents, he would have been able to usher in more sweeping advances in our technological world. He still had so much to teach us. The best way to honor him and the incredible life he lived is take that box of dreams down from the shelf, dust it off, and rediscover ourselves. At the very least, it’s worth the trip down memory lane, and we may just find a new road take. 
career, economy, job, money

Advice for Young People in Tough Economic Times

Christa Avampato

Money concerns and economic worries are top of mind for nearly everyone in my life at the moment. Front page news, top of the evening nightly news broadcasts, and the subject of blog post after blog post. As an econ major and MBA, I’m fascinated by the psychology of money and it’s ability to shape the quality of our lives just by the very perception we have of it. Feelings and emotions move markets at a mad pace.

For young people, these tough economic times are particularly worrisome. High debt from school, fewer job prospects, trepidation about their very lengthy futures. It can be discouraging, though I think there is reason for hope. This week, CNN Money offered up advice from a variety of people from money managers to authors. I didn’t agree with all of the advice, but wanted to add my own anecdote and advice about money in the hopes that it’s helpful in these troubled times. 

1.) Regardless of the economic situations, there are jobs out there for people who are diligent, ambitious, and optimistic. In a bad economy, many people assume they can’t find a job and don’t even bother to look. Take advantage of that and cast a wide net. 

2.) Use new technology to control your spending, especially on your credit cards. Sites like Mint.com and AmericanExpress.com offer text messaging and emails of balances to help you keep tabs of where you are in your spending so you aren’t surprised at the end of the month when you receive your bills. American Express also offers a myriad of on-line consumer resources with tips and advice to help you manage your financial life.

3.) Stay diversified – and not just in your portfolio, but in your career, too! Most people I know work hard at their day job without having anything other source of income. As you get further in your career, think about how your skills can be utilized in a freelance capacity that you enjoy. It gives you extra money to sock away when times get tough or unexpected expenses arise (case in point – my recent car troubles), you’ll be more in control of your career and finances as opposed to the company you work for having all of that control, you’ll build your network, and if you are the subject of a layoff, cut in salary, etc. during a downturn in the economy, you’ll have a bit of a cushion to tide you through a job search or switch. You’re the CEO of your career – make sure you’re watching out for it. 

Would welcome any comments an other suggestions. Times like this require group action and efforts – a rising tide lifts all boats. 

Africa, career, travel, volunteer

Finding Purpose in Africa

Christa Avampato

Running off to the developing world to make a difference and contribute to humanity used to be the realm of young college graduates. Now, more and more professionals, solo or with family in tow, are finding themselves drawn to areas of the world where they can see the direct impact of their work improving the lot of those who cannot improve the quality of life on their own. 

This week, USA Today ran an article about Americans finding purpose in Africa, specifically Rwanda. For me, that country conjures up images of the gentle mountain gorillas juxtaposed to the images from CNN and MSNBC of the brutal genocide that the country endured. Today, there are ex-pats living and working Rwanda who think that the country is poised to be the next Singapore. After years of unrest and violence beyond measure, the country is fighting its way back to peace and prosperity. And Americans looking for purpose are flocking to lend their expertise, time, and energy. And while Rwandans are reaping the benefits of lower infant mortality, higher education rates, and greater economic opportunities, Americans are gaining a sense of self and purpose, empathy, acceptance, and faith in the goodness that we can create for one another.  

As someone who’s always thought that my time for the Peace Corp had passed me by, this article left me encouraged by all of the future opportunities that exist for me to lend a hand, my heart, and my spirit. 
books, DK Publishing, staycation, travel, vacation

No funds for a vacation? How about a staycation?

Christa Avampato

A few weeks ago I wrote about a family who sought advice on how to wrestle with the problem of not having funds to go on their annual summer vacation. They opted to create a fun summer vacation at home. I read some more evidence today that the trend is catching on quickly, and even being embraced both by families and by companies looking to aid families in this pursuit while making some money in tough times. While at dinner with my friend, Rob, last night, we talked about the possibility of road trips becoming a luxury, not something that people will be able to do at the drop of a hat. It seems that idea has moved beyond a possibilty into a full-blown reality.


The clever folks over at DK Publishing have put together a set of ideas and books to help people have a blast on summer staycation. The website they built around the effort offers all kinds of ideas for enjoying your summer without leaving your city, or even your own four walls. From armchair travel to cooking to group and solo activities to movies to stargazing, they make vacation at home so appealing that you might wonder why you didn’t think of taking a staycation even when travel was cheap. And with all the hassle involved today in getting on a plane, train, or driving on the highway, the idea of making your home your haven is heavenly. Staying home for vacation may just be a blessing in disguise.

Africa, books, community, Hachette Book Group USA, travel

Say You’re One of Them by Uwem Akpan

Christa Avampato

Hachette Book Group USA has put out another book that I fell in love with. (The first set of books from Hachette that caught my attention were those by Stephenie Meyer. I was thrilled to learn that Twilight is being made into a movie set to open on December 12, 2008! This latest book, Say You’re One of Them by Uwem Akpan, was a more difficult read, though a call to action that is timely and necessary. The book is a collection of 5 short stories by Akpan, a Jesuit priest originally from Nigeria who is now living and teaching in Harare, Zimbabwe.

Akpan’s is certainly not the first set of stories to chronicle the trouble life of people across Africa. What is unique about the collection is that it is told entirely from the perspective of children. Because of their resiliency, children are able to see the light and dark, simultaneously, in many situations where adults see only one aspect or the other. Children are on a quest for joy, for resolution, and most certainly for peace. As Frank McCourt said in the trilogy of books about his own life, children keep moving forward because it’s the only thing they know how to do. Akpan’s characters embrace that philosophy and take us along with them for the journey.

To be sure, the circumstances are horrifying – tribal wars, destruction, rape, poverty, starvation. I sometimes had to put the book down because each page is so densely packed with raw emotion and brutally honest storytelling. There is no sugar-coating here. What kept me coming back and reading late into the night was Akpan’s intensely visual story telling that has us bear witness to what’s happening in countries all across Africa. We are unable to turn away as we make our way through the book and we feel compelled, even obligated, to do something, to say something, to change something. Through literature, he found his voice while also giving a voice to those who are unable to speak for themselves.

Say You’re One of Them was recently reviewed in USA Today. And today, there is a front page article in USA Today on Americans who are finding purpose in Africa.

communication, community, technology, Twitter

Good PR for Twitter

Christa Avampato

“What are you doing?” is the only question that Twitter, the microblogging site, asks you to answer. In 140 characters or less, please. I had heard of the site a while ago though didn’t really get into it until March when I attended the BlogHer Business Conference in NYC. There, nearly all the attendees were twittering away, giving their feedback on what was happening at the conference in bite-size “tweets”. Four months later, I’m twittering several times a day!

USA today ran an article today about the phenomenon that is Twitter. Its popularity has grown exponentially, and much, MUCH faster than the founders could have predicted. As a result, the site crashes fairly often, though is usually back up and running quickly. Still, the need for reliability is strong, and growing stronger by the hour, in this increasingly interconnected world. This reliability is particularly an issue when companies want to get in on the act and figure out how to leverage the conversations that are going on out there. As Bob Davis said, “Speed is Life.” And to have speed, we need reliable connections.

I follow a few companies on Twitter – one being the March of Dimes. I met a small group of their Team Members and these women were light years ahead of many companies when it comes to social media. And it’s amazing how often I have been contacted by others who read my writing in one media channel or another, and then decided to “follow” me.

And the most amazing feature I find with Twitter: most of my followers I’ve never even met in person. Unlike other spaces on line where I spend time like this blog, my website, or Facebook, Twitter is a place where I can leave a short snippet, a passing thought, and then spend the majority of time checking out what others are doing. And there is a load of fantastic information, research, and insight in those 140 characters. For the overwhelmed, people or businesses, Twitter is a great place to get in on the conversation with minimal effort and heartache. Twitter is the art of brevity at its best.