
After the articles in the New York Times yesterday and today regarding an all-time high in the increase of month-over-month unemployment, I am thanking my lucky stars that I have a good job. I also feel for my friends who are just graduating from school with large loans and a smaller number of job prospects than graduates had just one year ago. And I think of my friends who want to move on from where they are, and are frustrated with the lack of openings to move to.
In my career, I have changed jobs fairly often, mostly because the industries I was in demanded it. In theatre and in nonprofit, you often have to move on to move up. I recently met two people with the completely opposite type of resume. One has been at his job for 8 years and the other for 24 years. In years past, that kind of dedication would be relished by companies. Today, many companies wonder why anyone would stay one place for so long, and they wonder why I have changed jobs as often as I have. It seems that we are in a time when all career moves, regardless of tenure at a company must be justified.
What if we could turn the paradigm of job hunting on its head? What if we, and possible employers, looked at every employee as their own CEO of their own brand, “Me, Inc.” and evaluated what all of those “Me, Inc.”s could do for the company? My friend and mentor, Richard, is a perfect example of this kind of outlook. His personal brand promise is that he realigns companies, or specific departments within companies, especially those that are in turmoil, and gets them going in the right direction again. Once finished with the alignment, he leaves a competent team in place and moves on. He doesn’t enjoy keeping the boat going on course once it knows its destination. He prefers the messy of business of turning it around rather than maintaining smooth sailing.
What if we could all do that – what if we could drop into an organization, do work that plays to our strengths and what we enjoy, and then pass it on to someone for the next step necessary, and the step that that next person happens to be good at and enjoys? Why does it need to be about stick-to-it-iveness? Why can’t it be about doing what we love, in the areas in which we are talented, for as long as that lasts? ‘d like to believe that the answer is that we can, and should do that, and eventually the working world will catch on.
The photo above can be found at http://www.logoblog.org/wp-images/logo-branding.jpg
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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