There’s lots of buzz flying around in traditional and new media channels about the proliferation of Facebook. Some people feel it’s not personal enough and that there are too many people registered. They want something more akin to a niche social network. But how do you find these niche sites and and more importantly, how do you find one specifically suited to your passion whether it’s hashing or Barry Manilow or Netflix? The answer: Ning.
The brainchild of Gina Bianchini and Marc Andreesen, two of those Silicon Valley smarties, Ning allows you to join any one of the many niche social networks registered on their site, or if you have an interest that doesn’t yet have a network, you can create one. With the way social networking is going, combined with Ning’s niche network feature and great design, there seems to be no end of Ning’s value. It’s one of those inventions whose value proposition is so simple, you wonder how no one thought of it sooner. But isn’t that the way with all good design?
Check out Ning at http://www.ning.com/.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
There’s lots of buzz flying around in traditional and new media channels about the proliferation of Facebook. Some people feel it’s not personal enough and that there are too many people registered. They want something more akin to a niche social network. But how do you find these niche sites and and more importantly, how do you find one specifically suited to your passion whether it’s hashing or Barry Manilow or Netflix? The answer: Ning.
Ning is a great tool in this modern social networking age. Another one is http://findasocialnetwork.comThis is a google-style search engine dedicated to social networks. It indexes thousands of niche social networks covering a whole range of subjects.
LikeLike
Hello! Thanks so much for reading my blog and for adding the link to findasocialnetwork.com. I will check it out. Do you have a blog of your own where you write about these types of tools?Cheers,Christa
LikeLike