Day: May 17, 2008

creativity, innovation, technology

Bulbstorm.com – a meeting space for innovators

Christa Avampato

You have a great idea for a product, or a service, or a business model, and you need some honest, credible feedback. And that doesn’t mean calling Aunt Sally or your best friend or chatting about it with your neighbor. They know you’re brilliant and innovative and achieve everything you set your mind to. But you have this nagging suspicion that you need to get advice from people who don’t know a thing about you, and self-identify as innovators. Your prayer to the innovation spirits has been answered and its name is http://www.bulbstorm.com.


Though still in beta, I suggest signing up to be kept up-to-date on its progress, and to possibly score a place in the beta test. Because everything is so well documented on Bulbstorm, with witnesses, your idea will not be stolen, and the service will connect you to investors and customers who are interested in working with you, along with fellow innovators who can give you feedback and inspiration. 


We’ve entered what I believe historians will regard as the Age of Design. And you might as well take your rightful place among the ranks of those who are advancing our society forward with creative thinking. I look forward to interacting with you on Bulbstorm, and sharing ideas! 

business, career, culture

Why a corporate culture matters and needs tending

Christa Avampato

No matter how much the culture of a company is discussed during recruiting events or in media, mainstream or otherwise, I am always amazed by how few companies actually actively measure it. I consider the quality of a company’s culture to be as critical, if not more so, that any other business metric. They track sales, margin, expense rate, and investment. I’ve even heard some executives say that those are the only four numbers that a CEO can actively manage. 


But what about culture? It increases retention time, which certainly lowers expense rate. Dollar for dollar,  investing in retaining top talent is the best investment a company can make. And I am a firm believer in the idea that if a company cares for its talent, its talent will care for its customers, increasing sales and margin. If looked at that way, a CEO could possibly focus a sizable chunk of attention on culture and do very well. If he or she takes care of the culture, the culture will take care of the talent, and the other numbers will fall into line.     


The Financial Post ran an interesting article on culture this past week, and it’s worth the short read. It discusses two companies, Maple Leaf and Starbucks Canada, who actively measure culture and adjust accordingly to preserve its integrity. Managing culture is no easy undertaking, though from the perspective of these two companies, the effort pays off handsomely. 


The picture above can be found at: http://grivina.ru/i/ill/049.jpg