
Real Simple Magazine recently asked their readers to write in with the top 3 things on their life’s “must-do” list. I needed to think long and hard about this and I came up with the following short list, though there are many more things I’d love to do:
1.) Scuba dive the Great Barrier Reef
2.) Learn to play the piano
3.) See the mountain gorillas in Rwanda
Runners-up:
4.) Speak another language fluently
5.) Visit Sicily with someone I love
6.) Buy a home
Taking the Rwanda “must-do”, I did a bit of research after hearing the tail end of a story about mountain gorillas on NPR. Many scientists have traveled to Rwanda to study the animals, and many conservation groups are working round the clock to save them and their habitat, in the face of poachers and a never-ending stream of wars in that nation. The gorillas grew used to seeing people, though once the genocide grew rampant throughout Rwanda, scientists withdrew from their work with the gorillas. The populations of the animals has been falling ever since, until now.
It appears that the gorillas could sense the stress of the wars going on in their area, and their birthrates declined as a result. Another well-supported theory suggests that once the scientists withdrew, the gorillas missed them, became depressed, and stopped having as many young. Now that peace has been restored, even though tenuous, to Rwanda, the gorillas population is growing and birthrates are up for the first time in 24 years.
The natural world often goes overlooked in war-torn areas. The human casualties of conflict are heart-wrenching, and there are other species that are also harmed in the wake of war. They suffer in silence. All the more reason to do whatever we must do to keep the peace – there i more at stake than our own existence.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Here is a recent follow-up article to the gorillas' situation in Rwanda. It appears that there could be light at the end of the tunnel! http://www.nytimes.com/2008/08/05/opinion/05tue3.html?_r=1&th&emc=th&oref=slogin
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