My friend, Jon, recently sent me an article from The Telegraph on websites that “grow and develop”, just as humans due, raising the question of whether or not technology can abide by the laws of Darwinism. Can websites be programmed so the ones that are most adaptive to change survive, and those that are rigid and “set in their ways” perish? This takes the idea of user-generated content to a whole new level.
Human creativity, collectively, is able to alter technology over a number of iterations with these websites. The colors, fonts, and usability changes as the technology collect information by users of what they found appealing or unappealing, the links they clicked (or didn’t click) on. Think of what this could do for blogs or mass media information sources? Bloggers and reporters are constantly guessing what type of content would be most interesting and provocative to readers. Imagine if the readers could play direct hand in the alterations?!
This technology is in its early stages, though it’s easy to imagine all the different paths this type of innovation could create for us, or rather the paths we would be able to create for ourselves. What technology could human creativity synthesize using the same process that nature has followed for so many centuries? This invention could be the very height of biomimicry. Learn more at about the project and Matthew Hockenberry, the director of the Creative Synthesis Collaborative at
www.creativesynthesis.net.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
My friend, Jon, recently sent me an article from The Telegraph on websites that “grow and develop”, just as humans due, raising the question of whether or not technology can abide by the laws of Darwinism. Can websites be programmed so the ones that are most adaptive to change survive, and those that are rigid and “set in their ways” perish? This takes the idea of user-generated content to a whole new level.
Christa Avampato 
Would you want the design and content of your website to be modified automatically by a script or your readers?
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Not sure. Maybe. I guess it would depend on my goal for the blog. If it was to put my own ideas out there, then I’d want to control the content and design. If it was to create a self-sustaining community or get ideas from the field of the industry I work in, then self-adjusting technology might be the right way to go.
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