My dear friend, Lisa, took me to brunch this morning for my 32nd birthday. I ordered some peppermint tea and the tag read “reward yourself”. Lisa, who has known me for nearly ten years immediately said, “Christa, as if you need anyone to tell you that.” She’s right of course, I’ve made rewarding myself a habit, though that wasn’t always the case, and as much as I love being nice to myself, it doesn’t come without a tiny piece of questioning each time.
I took the day off today to celebrate me. I got the idea from my friend, Ken, who also took his birthday off as a personal day this year. Another friend of mine, Alex, told me about a company that gives its employees their birthdays off as an extra perk.
I took myself for a nice long walk through the park – a glorious, sunny day – and then to get a manicure and pedicure. After that, I took another long and leisurely stroll home. It was one of those days that I was so happy to have had, and would have been so sad to see end except for the fact that I know another self-reward is likely just around the corner.
Alex also was telling me today that as adults we don’t celebrate or birthdays with the same gusto as children. And that started me wondering how this happened. As a kid, I would wake up with such an excitement that my big day had arrived. And while today I was thrilled to have the day off, I didn’t have that tingly happy birthday feeling. So, as my birthday wish, simple though it may seem, I am searching for a way to get that birthday tingle back, a way to believe that self-celebration is not a luxury, but rather something that comes naturally.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
My dear friend, Lisa, took me to brunch this morning for my 32nd birthday. I ordered some peppermint tea and the tag read “reward yourself”. Lisa, who has known me for nearly ten years immediately said, “Christa, as if you need anyone to tell you that.” She’s right of course, I’ve made rewarding myself a habit, though that wasn’t always the case, and as much as I love being nice to myself, it doesn’t come without a tiny piece of questioning each time. 
