“I was part of that strange race of people aptly described as spending their lives doing things they detest to make money they don’t want to buy things they don’t need to impress people they dislike.” ~ Emile Henry Gavreau
It’s review time at the office in many companies. The sales have been tallied for the fiscal year, the plans for the coming year have been set. Now the moment of truth – did all your hard work pay off? And what is it you’d like to do in the coming year? My boss and I began to informally talk about my review. I’ve been at my job for just over 7 months, just enough “to be dangerous” as my boss likes to say.
The beginning of our discussion about my review led us to a deeper conversation about the choices that the review process necessitates – not in terms of bonuses or promotions, but in terms of the choices individuals need to make about their lives going forward. Too often people see their hands as tied by an employer. “My job requires me to work X number of (very long) hours.” “I have to do X or Y even if I don’t agree with it because my boss says I have to.” My boss and I came to the conclusion that in fact no one has to do anything. Sure, there will be consequences for any action, good or bad, but ultimately the choice of what to do with one’s career and in one’s job is that person’s decision. You are the only one who has to live with you. As my favorite Native American poem asks, “in the empty moments, do you like the company you keep?”
Too often we do things to keep up, show off, puff out our chests, and strut around with a badge of honor for some great sacrifice we’ve made on our employer’s behalf. And sadly, too often that sacrifice is our health or our loved ones or worst of all, our happiness. The truth of the matter is that whether or not we work for that employer, we have to be genuinely proud of who we are and the choices we make at every moment. Companies fall away, people move on, the ink on contracts fades. And no matter who signs my paycheck, the only person I see in the mirror every morning is me. Defining ourselves on our own terms, on our own turf, is the most important work we will ever do because who we choose to become travels with us wherever we go.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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