Recently, I read a magazine advertisement by PricewaterhouseCoopers. Please put aside that this is a boring big 4 (or is it 5 or 6) accounting firm. The ad features a woman (in accounting?), Gail Vennitti, a principal at the company, explaining how her placement in the family line up – middle child – make her well-suited for her job. This is exciting to me. I am also a middle child, and most of the time the connotation of being in the middle is not good. To complicate matters, I was boring in the year of the Dragon, under the zodiac sign of Pisces, and on the Day of the Aerialist. I am by all accounts a dreamy-eyed wandered. Yikes! Who the heck am I???
Gail takes a unique spin on her middle child attribute. As middle children, Gail and I have at one time or another had to be all things to all people. We have to negotiate in a variety of situations – sometimes were the older child, and sometimes we’re the younger child. We are forced to be empathic; to operate in an ever changing world. We fight to be individuals, though recognize the value of being part of a group. In short, we grow comfortable with ambiguity at an alarming rate. Like chameleons we change ourselves to suit our situation, never once being disingenuous. We change when change is needed.
To complicate matters, my Piscean sign and Chinese year make me equally interested in art and science, with an intense imagination and a fierce sense of love and loyalty to causes and people I care about. I have passionate opinions, and love beautiful things. I have a somewhat split personality – there never seems to be an end in what interests me. I can fit in with a batch of surgeons, and in the same breathe address a crowd of cartoonists.
I used to be embarrassed by all of this. I wondered why I could never seem to have one defining interest, and people nearly always seemed confused by my dual-nature. As I get older, like Gail, I am beginning to see my duality as a bonus. It’s the ability to live in the world of the imagination with my feet firmly on the ground that I hope will ultimately lead toward a fulfilling and rewarding life with tangible results that at one time could only be dreamed of.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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