If we, a designers, truly inspect and respect what nature has to teach us, then the creative inspiration around us is limitless. Business Week’s Green Design blog has recently published an enormous amount of new information, largely through pictures, to its site. No doubt that the contents are getting increased attention due to the U.N. General Assembly discussions this week around climate change.
The most fasincating posts to me are those relating to biomimicry, a new discipline that studies intently studies nature and then mimics nature’s designs and processes to solve human problems. How much time do we spend trying to reinvent the wheel, and then in the process chase our own tails? We need look no further than out our own windows to be inspired by new and innovative thinking.
Finally, these sets of articles and the principles of biomimicry have provided me with the vocabularly to articulate why the environment is such a precious resource and why I am so passionate about its protection. To lose any part of it, be in flora or fauna, is to lose hundreds of thousands of years of design study. The wisdom encapsulated in a snail shell or the leaf pattern of a maple is irreplaceable. To lose that wisdom, in my eyes, is an awful as book burning or the banishing of the freedom of expression. As Mayor Bloomberg intimated this week, to not protect the environment is tantamount to terrorism.
Have a look at the Green Design site at http://www.businessweek.com/innovate/di_special/20080211sustainable.htm
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
If we, a designers, truly inspect and respect what nature has to teach us, then the creative inspiration around us is limitless. Business Week’s Green Design blog has recently published an enormous amount of new information, largely through pictures, to its site. No doubt that the contents are getting increased attention due to the U.N. General Assembly discussions this week around climate change.
