Today I participated in an off-site for work. There was a lot to focus on – we are facing an uphill battle, as are so many companies, in this tough economy that may soon get a lot tougher. It is easy to be distracted in this kind of environment; it is easy to get off-track, and even easier to let frustration rise to the top.
And as he often does, my boss stood up at the end of the day and asked if we might participate in a bit of an experiment. He wrote three poignant words on the wipe board. “The Vital Few”. Rather than putting together an enormous package of ideas, initiatives, possible developments, etc., could we hone our focus on the very few things that will move the needle, things we can all get behind and drive forward across all of our businesses?
In a sense, we need to remove the noise. We need to take a moment, breathe, hold hands, and promise to support one another on this journey with a common goal: to be great by doing the best we can each day for our guests. While this sounds easy, in our day-to-day tasks it is quite possible to get distracted, to take a Road to Abilene. The crisis du jour can cause us to do things against our better judgement.
So how do we find and focus on the vital few amidst so many other things competing for our attention. It’s about comparison. In a retail box, nothing sells like product. If we are to consider incorporating services, and I mean ANY services, they had better to prove to outperform product in the space they take up. By comparing services to products, we are able to discern what gets the space. The same can be done for new business concepts. If we have a new idea that we think will fly, great! And the next question: so if that new business concept comes in, what goes out?
What saves us are constraints. If as artists we were able to do whatever we wanted, then it’s likely we wouldn’t create our best work. We need to have constraints to think creatively, to have those break-through innovations. By forcing ourselves to find and nurture the vital few, we can be assured of discovering what truly matters and is worthy of our time and energy.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
Christa Avampato 
nice topic
LikeLike
Thanks, Mohsin! Glad you enjoyed it. It’s a good reminder, especially in these lean times.
LikeLike