What I find fascinating about the U.S. military is their continual insistence that they care about preserving life and then with nearly every policy, the destruction of life on some level is considered acceptable. How is it possible that with all of the technology and funding that the military has at their disposal these days (and I truly hope that those days of unbridled spending are numbered), they are cannot help but harm or cause death in at least 30 species of marine life off the coast of California? There isn’t any other solution to this problem? Or is it just that it would require more creativity than the Navy can muster?
This brings to mind similar problems of a creativity void that I see, hear, and read about in today’s corporations. Our ability to proceed with “business as usual” is becoming a crutch. Some one’s in the way? Run them over. Someone has opinion that doesn’t tote the party line? Fire them. Some one’s best interests are in the way? Run them over. Or in the Navy’s case, destroy them. I mean, it’s just a few whales right? This is NATIONAL SECURITY we’re talking about here. Or is it just inconvenience for the Navy to think different?
Creativity seems to only rise to the top as a driver of solutions when it is the only option left on the table. Given the current state of our economy, and our wold-wide relations, we may have no other choice now except to let creativity lead us to a better solution. Brawn is clearly not working. It’s no wonder that the WEF in Davos chose Innovation as its theme this year. Innovation is the only way forward.
For a related article on this topic that appeared in today’s New York Times, visit http://www.nytimes.com/2008/01/22/opinion/22tue2.html?th&emc=th.
The above photo can be found at http://animals.nationalgeographic.com/staticfiles/NGS/Shared/StaticFiles/animals/images/primary/humpback-whales-singing.jpg
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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What I find fascinating about the U.S. military is their continual insistence that they care about preserving life and then with nearly every policy, the destruction of life on some level is considered acceptable. How is it possible that with all of the technology and funding that the military has at their disposal these days (and I truly hope that those days of unbridled spending are numbered), they are cannot help but harm or cause death in at least 30 species of marine life off the coast of California? There isn’t any other solution to this problem? Or is it just that it would require more creativity than the Navy can muster?
