I’ve been given a project by my boss to track what’s happening at CES (the Consumer Electronics Show) in Las Vegas. The trick is I need to track it from my office in New Jersey. Thanks to publications like Wired, CNET, USA Today, Business Week, and the plethora of bloggers at the show, the tough part isn’t getting the information – it’s sifting through all of it. I’m not complaining in the least; I am a master sifter. And this project feels much more like play than work- my gratitude for this terrific job has now reached an all-time high!
I came across a post on Amazon Current’s blog regarding Sony’s OLED TV, one of the hottest products at the show. http://www.amazon.com/gp/blog/post/PLNK30ULMBBBDWULY Among their many features, these TVs feature “super deep black” levels. Pictures pop with a vibrancy never before seen in a TV. This started my nerd wheels going – can our own eyes even experience “super deep black” on their own?
After a few hours of looking far and wide on numerous medical sites, I couldn’t find any evidence of whether or not this color contrast is something we can naturally experience without the aid of technology. (I did discover that the human eyeball weighs approximately 28 grams, can discern between 500 shades of grey, and that sailors once thought that wearing a gold earring would improve their eyesight!) It’s possible that the answer to my question is out there living on some website I have yet to discover. It’s also possible that these advanced technologies are helping us experience the world “out there” from the comfort of our own couches in a way that we could not see it on our own.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
I’ve been given a project by my boss to track what’s happening at CES (the Consumer Electronics Show) in Las Vegas. The trick is I need to track it from my office in New Jersey. Thanks to publications like Wired, CNET, USA Today, Business Week, and the plethora of bloggers at the show, the tough part isn’t getting the information – it’s sifting through all of it. I’m not complaining in the least; I am a master sifter. And this project feels much more like play than work- my gratitude for this terrific job has now reached an all-time high!
Christa Avampato 