I love ethnographers. I appreciate their fervent desire to bucket people in an attempt to figure out the human race, though I must admit I have never been one to enjoy being in a box. My boss recently passed me the book, Microtrends by Mark Penn, an advisor to Hillary Clinton’s campaign.
When I tell people I work in the field of trend and innovation they assume that I must be checking out the latest “fads” and “fashions”. And I do check those things out, only to the extent that they reveal some underlying and unifying trends that may be emerging. Trends take the long-view, have a psycho-social implication, and signal major shifts in how a large group of people see themselves and their place in the world. This long-view is what holds my interest.
As I read through Microtrends, I discovered a few new interesting groups that I actually belong to, on my own terms. I’m a joiner (there in lying the paradox that while I love groups I hate formal classifications), and so this news of “my people” coming together has got me jazzed. First up, those of us who believe in being DIY doctors. I’ve previously blogged on my neurotic addiction to WebMD, mostly stemming from my preoccupation with health and wellness and the sense of worry etched in my DNA. Turns out that my years-long tracking of WebMD just meant that I was ahead of the trend curve. The tipping point for DIY medicine is approaching, thanks in part to our horrid health insurance system.
Another group I love and seek acceptance to: the Tech Fatales – women and girls who are not only interested in technology but seek to be the people who change and improve the systems and their applications. Finally, those of us who have long been hanging out on the edge contemplating how in the heck all of these technological advancements actually apply to us are not only figuring out that conundrum – we’re also finding new uses for the technologies to make them more applicable to us.
And the last group of note for me – the social geeks. How I love this! Finally a description in two words that does justice to my weirdo nature. I’m so nerdy that at times in my life it has been a source of embarrassment. I was one of those kids who embraced the word “why” with every fiber of my being. My library is my most precious material possession. I have a hard time parting with any of my books, even if I never intend to read them again. And the subject matters are so varied that I have a hard time placing any two books into a single category.
The flipside to my nerd nature is that I have often been correctly accused of being a social butterfly. I love making the rounds, meeting new people, and bringing people together. So imagine my delight when social networking came on the scene in a big way – it would be possible for me to connect with tons of people with all kinds of interests, spread across the globe, all from my cute and comfy apartment. Are you kidding me? Count me in!
Mark Penn points out that Myers-Briggs recently needed to alter their classifications. Previously people interested in technology had been placed in the “introvert” bucket. That’s changed – now people most interested and active in technology are also the most extroverted. Sorry Myers and Briggs: the social geeks will define their own characteristics in their own words.
The above photo can be found at http://www.cnet.co.uk/i/c/blg/websites_feature/1.jpg
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I love ethnographers. I appreciate their fervent desire to bucket people in an attempt to figure out the human race, though I must admit I have never been one to enjoy being in a box. My boss recently passed me the book, Microtrends by Mark Penn, an advisor to Hillary Clinton’s campaign.
Mirco Trends sounds like an interesting book. I too would fit into the joiner group. Also, for some reason I find a great deal of interest in trends and how people migrate from trend to trend and why they do. Being a Designer I guess I just look at things different.Anyway, I enjoy your blog. I need to start back blogging myself.be well, Jamie
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Hi Jamie! Thanks for reading my blog and for your comment. I really appreciate it and am glad to virtually meet another social geek. What’s your blog address; I’d love to take a look at it.
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