When I tell people that I work in the trend and innovation space, the follow-up question is always “what does that mean and how do you do that?” For a long-time, trend was seen as something that a few far-out people did by peering into a crystal ball. And these people were happy to have the public believe that. No more…
Trends, their tracking, watching, and even creating, are now accessible is everyone, much to the dismay of many fashionistas who prefer to see themselves as the most forward thinking people around. One of my favorite sites that I view regularly is The Cool Hunter – http://www.thecoolhunter.net/. They follow a number of product categories, interior design, as well as track event planning and design from all over the world. There is a weekly e-newsletter you can sign-up for. The visuals are stunning and I promise that no matter what business you are in, these photos will get your creative juices flowing.
Another site that I visit quite often is Faith Popcorn’s Brainreserve. http://www.faithpopcorn.com/. I had the great pleasure of meeting Faith at a business meeting a few months ago. She’s been in this business of trend for a longtime and she’s very honest about how she does her work. She pays attention to what’s happening out in the world. Trend is very much a matter of awareness and connecting the dots between seemingly disparate populations.
As with all trends, whether or not they take off in a business has as much to do with brilliant execution as they have to do with the quality of the products or services being offered. The name of the game is still differentiation, effective communication, and helping the guest get the joke through presentation.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 