There’s an interesting new battle being waged in the world of frozen yogurt. It’s been around for a long time – TCBY was always a treat when I was a kid. Now though, frozen yogurt has become high fashion.
Several newcomers to New York City are planning major nationwide roll-outs and garnering PE funding at an alarming rate. And this yogurt has a new twist – no preservatives, additives or excessive sugar. It’s a little tart and a little sweet. Most have a groupie group, as well as events and free newsletters they will email to you if you sign up. Here’s the skinny on the two front-runners:
Fast Company, my favorite business magazine, recently featured the ladies of Pinkberry. As a business model, I would liken them to the Starbucks of frozen yogurt. They seek to be a third place. Their idea is simple – they want to sell people a $5 dessert that they can eat in a $500 chair. Hollywood types are singing its praises, as is Howard Schultz, the Chairman of Starbucks, who has provided the company with a sizable amount of funding. In New York, there are a five locations. In California, there are over two dozen. In short, I think their experience goal is to be a place to be seen.
Red Mango is also going for the coffee house feel, yet they seem to be a bit more for the everyday guest. They go for chic and modern but also comfy and relaxing. They really bill their experience as an escape from the pressures of life. They aren’t into promotion through Hollywood. They also put much more emphasis on the health benefits of yogurt. Their experience goal is to be a place to escape. They have locations in 7 states.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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There’s an interesting new battle being waged in the world of frozen yogurt. It’s been around for a long time – TCBY was always a treat when I was a kid. Now though, frozen yogurt has become high fashion.
Christa Avampato 