John Hagel and John Seely Brown wrote a terrific blog post this morning on one of Business Week’s innovation blogs. In the article, they argue that ideas and products on the edge are critical to reinventing the core of a business. They site the ipod, early social networks on-line, and China as an economic center. You can read the full article at: http://www.businessweek.com/innovate/content/nov2007/id20071128_162890.htm?chan=innovation_innovation+%2B+design_top+stories
I would also say that this idea can be extended to our own personal core. When I consider where I am now, many of the ideas of how I wanted to shape my life grew up out on the edge of my imagination, far out ideas that maybe I’d get around to eventually. And then something remarkable happened – those ideas on the edge grew to such a size that they demanded more attention. It was a snowball effect – the more attention they were given, the more refining I could do, and the more plausible they seemed despite the fact that originally they seemed impossible to achieve.
This is the wonderful thing about imagination and the belief that even the at-first impossible tasks or dreams take on the glow of possibility if tended to long enough. They somehow sprout a life of their own. It’s as if in time they grow legs and walk themselves to the middle of your existence so you can better see them and consider them. So pay attention to the edges; they are slowly marching to center stage to have their day.
The above picture can be found at: http://www.thebest3d.com/dogwaffle/tuts/o2/glow-onCircle.jpg
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
John Hagel and John Seely Brown wrote a terrific blog post this morning on one of Business Week’s innovation blogs. In the article, they argue that ideas and products on the edge are critical to reinventing the core of a business. They site the ipod, early social networks on-line, and China as an economic center. You can read the full article at: http://www.businessweek.com/innovate/content/nov2007/id20071128_162890.htm?chan=innovation_innovation+%2B+design_top+stories
